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It is tradition to celebrate the seventh edition of Web Congress in Zaragoza, this year it was from the June 1st to the 4th, and like good tilonitas, we cannot miss out on this opportunity in the Marketing Digital world.

Every year during this event, we are well informed in regards to marketing online, Social Media, analytics, programming and SEO positioning. The Web Congress needs us and we need them!

Clinic SEO and other studios in 2017 Congress Web

The SEO Clinic begins, and as SEO and link building lovers, we cannot lose Jorge Gonzalez´s presentation about link building. We can see they used negative SEO as a SPAM of massive links to strengthen a website and how make a disavow before it is penalized, maintaining a privileged position in SERPS. This is one of the experiments to accomplish in 2017.

Jorge González y el SEO negativo

The SEO Clinic, for anyone who does not recognize it, it is about a small auditorium where public websites confirm small technical difficulties in webpages at an SEO and UX level. In this Clinic SEO edition there was a lot of emphasis about recognizing the web in the first 5 seconds. It sounds dumb, but it is an important detail, since the rebound is reduced and we will improve the users´ experience. Other factors like the links, structures and WPO were also present.

The blackhat, cannot miss out a studio referred to the privacy of wordpress, plugins and permissions for all types of advice to make our site more secure.

Taller seguridad WordPress Congreso web 2017


And to be certain (and concise), this dron delivered coffee to one of the congress speakers.

This is impressive, right?!

We will continue with more SEO presentations. Iñaki Huerta shows us how SEO is a comprehending strategy in regards to the majority of departments.

Iñaki Huerta en el congreso web 2017

Conclusions about 2017´s Congress Web

All of these work days from the Congress Web have brought an endless amount, of conclusions to different levels:

SEO and UX conclusions

  • The negative SEO is not so negative if it uses something temporary.
  • Web content has to be understood in a few seconds (to improve a user´s experience and reduce the tax rebound)
  • It is recommended to program alerts in Google Analytics and robots.txt to be on top of the web changes.
  • To index a lot of pages, it is better doing it little by little.
  • An SEO project is one of the most important parts.
  • Marking a boundary post is essential in the long-term
  • Making an organized graphic in our positioning with little or no impact.
  • Different keywords are important when using the same family without optimizing the web.
  • Our phone is important leaving us with tablets and office teams.
  • The loading time is still a determining factor.

General Conclusions:

  • The Congress Web is an event where knowledge is shared, you meet great professionals from a sector (networking is key to keep growing as a professional)
  • We need to choose presentations, especially the ones we want to assist: the congress is marathon species from the digital marketing world and you will inform yourself, we recommend to focus on the most informative presentations, and taking advantage of pauses to rest our minds.
  • Participate in the meetings with meals to meet presenters and not only network with them, but exchange ideas and opinions.

In general, the Congress Web is a great opportunity and event since it demonstrates shared experiences with other professionals from the sector. We want it to be already next year!

¡Esperamos tus comentarios!


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