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At the end of the year, its usual to review the trends of the year. We are talking about the color of the year, a field that signature Pantone, experts in the creation of color identificator and communication system in graphic design and plastic arts.

Pantone follows the annual tradition of announcing on December the color of the next year, a tone that serves to modify their logo and also marks a pattern in sectors such as fashion, product development, interior design or graphic design.

To select the color, the experts analyze the trends of art, the films and entertainment industry, design, fashion, social networks, even socio-economic conditions and the most popular travel destinations. The Pantone of the Year selection is more than a simple talk about color trends, its a reflection of a collective cultural moment.

This 2018 will be Pantone Ultra Violet 18-3838, an intriguing, fascinating and magical color; a dramatically provocative and thoughtful violet tone that communicates originality, ingenuity and visionary thinking that teaches us the future and suggests the mysteries of the cosmos. This color replaces the Pantone Greenery 15-0343, chosen last year.


Ultra Violet also has a powerful personality that symbolizes experimentation, nonconformity and creativity.

In addition, its a generically neutral tone that is associated with inclusion and mindfulness, which automatically makes it the perfect color to create connections and build design refuges in an overstimulated world.


Leatrice Eiseman, vice-president of Pantone Color Institute, explained that “The Pantone Color of the Year has come to mean much more than ‘what is trend’ in the design world; Its really a reflection of what is needed in our world today. We wanted to choose a color that brought hope and an encouraging message. “

With this choice it is clear to us that a color has a meaning behind that goes beyond the aesthetic. The enigmatic purples were a symbol of counterculture and artistic brilliance. With this, it should be remembered that the purple is, precisely, the color of the feminist struggle, and although until now we may not know the term Ultra Violet, it is without a doubt, the exact tone.

The color of the year is slightly similar to Love Symbol # 2, a tone that Pantone launched last August after the death of singer Prince in 2016. The tone was inspired by the artist’s legendary violet Yamaha piano.


In Pantone they have created a color palettes in which they give guidelines to the designers on how to combine Pantone 18-3838 Ultra Violet.

Captura de pantalla 2017-12-11 a las 13.43.25Captura de pantalla 2017-12-11 a las 13.43.41 Captura de pantalla 2017-12-11 a las 13.43.56 Captura de pantalla 2017-12-11 a las 13.44.05 Captura de pantalla 2017-12-11 a las 13.44.24 Captura de pantalla 2017-12-11 a las 13.44.31 Captura de pantalla 2017-12-11 a las 13.44.43Captura de pantalla 2017-12-11 a las 13.44.54

And what do you think of the new Pantone of the year 2018?

¡Esperamos tus comentarios!


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