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Stock images have quickly become popular and have become essential for millions of people. Thousands of animal photographs are downloaded daily from image banks but what about those who really need visibility?

Its important to support initiatives whose main objective is to help other people or living beings. And this is the case of an American organization, Amanda Foundation, dedicated to rescuing and protecting animals, with Getty Images, the stock photography agency. The foundation decided to take advantage of the fact that every day thousands of photographs of pets are downloaded, to give an opportunity to those who really need it. That is why he invited Getty Images to collaborate on a project in favor of homeless animals.

From this union begin Amanda Foundation Collection, a collection of professional photographs of animals of the foundation, which have the same style of images that we could find in stock.

The goal is to promote adoption by showing the animals of the association that needs a family. Each image, which has a license, can be purchased by users, and the donation are used to take care for these animals without resources. With this help, animals that find a new home can leave space for the arrival of a new one.

The collection includes 60 unique and creative images starring some of the most needy animals of the foundation; all of them portrayed by a professional photographer, Christopher Nelson, who also has two rescue dogs. The images have a “generic” style so that the photos can be purchased and used to illustrate related topics in the press, marketing, etc.










This beautiful initiative has been devised by Saatchi & Saatchi, an advertising agency from Los Angeles. To promote the idea, they published a video in which some images of the collection are accompanied by the following text: “Thousands of stock images of animals are downloaded every day. They are put out there in the world and are seen by millions of people. But what about the animals that really need to be seen?”

An interesting awareness that can be transferred to any country. After explaining the project and its operation, the video concludes with a simple and clear Call-to-Action: “Each download helps us to help them”.

A simple, original and effective idea, since Getty Images is a bank used daily by millions of people around the world. Every little gesture counts.


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