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alimentos, colores, fresco

Time goes away for us and also for logos and brands. In recent years, a large number of brands have redesigned their visual identity because it had been out of attraction  and is a good option to attract the attention of our main audiences, as well as a perfect excuse to communicate and generate notoriety around the brand.

Subway, fast food chain, redesigned its brand image last year. This logo redesign is a more minimalist and got a striking design than the previous one. The brand defines this new logo as grow, bold and confident. It seeks to capture the essence of the brand in a fresh and contemporary look.

logo, marca, rediseño

The symbol is the newest element of this visual identity. It is a derivative of the logo, it´s an “S” hidden between two arrows.


Now Subway is also committed to a new identity with images related to food and day to day, globally. This visual renovation was presented on October 27 and has been carried out by the agency Turner Duckworth. Presents the business chain of restoration with pieces of conceptual art from its ingredients. A new image attractive to the eye, striking with their colors, which shows the products full of flavor and with a very appetizing pint.

colores, producto, fresco

The objective of the brand is to position itself in the number one fast food chains in the markets that operate. Analyzing the new visual identity we highlight:

  • The color palette of the new identity has three primaries: Subway green, Subway yellow and white. Additionally, they have a second palette of six secondary colors, inspired by their main ingredients: blue water, green lettuce, green spinach, purple onion, orange carrot and red tomatoe. All the colors chosen are striking and energetic enough.
  • They have also created a typography, made to measure and inspired by its logo. It´s strong, clear and legible.
  • Their new advertising material is focused on highlighting their ingredients, products and additional. The images they have created show natural ingredients in their most appetizing form. These images tell stories about the brand and build an emotional connection with the customer, showing the ingredients in a new, creative and fun way.
  • The uniforms are also renewed to show off the new identity, as well as the packaging, glasses, wrappers, bags, napkins and boxes.

alimento, fresco, color

alimento, fresco, color

alimento, color, sano

alimento, fresco, color

alimento, fresco, color

alimento, color, sano

alimento, color, sano

alimento, sano, color

And you, what do you think about the new visual identity of Subway? Leave your comments!

¡Esperamos tus comentarios!


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