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La importancia de geolocalizar una empresa en la red

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¿Cómo monetizan las aplicaciones?

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La publicidad de Narcos ¿Genialidad o locura?

Siempre se ha dicho que los genios siempre han tenido un alto grado de locura, y los creativos del departamento de publicidad en Netflix parecen confirmar esta teoría con la promoción de la serie “Narcos”, posiblemente la serie original de Netflix más exitosa en su historia, y donde juegan en esa fina línea, bromas aparte, entre la genialidad y la locura.

El departamento de publicidad de la cadena de televisión por internet líder en el mundo sigue a rajatabla el lema del “Quién no arriesga, no gana” ya sea en su publicidad convencional en carteles, marquesinas, anuncios en periódicos… como digital en las Redes Sociales donde demuestran una agudeza sibilina siempre relacionado con temas candentes de la actualidad.

Plaza del Sol, lugar fetiche para Netflix

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¿Quién no vio este famoso cártel de felicitación navideña en la mítica Plaza del Sol de Madrid? Este fue el inicio de una estrategia arriesgada de Netflix que ha creado escuela y que recibió críticas de estamentos oficiales por poner un cártel promocional de uno de los narcotraficantes más famoso en un lugar y unas fechas tan señaladas.

Los publicistas con todo esto consiguieron su objetivo: ‘no dejar indiferente a nadie’. Este éxito ha provocado que la Plaza del Sol sea el lugar utilizado para la promoción de muchas series de Netflix y la llegada de la tercera temporada de Narcos no iba a ser menos.
Narcos-sol-sefuerteNarcos-rey-plaza-sol

 

Los papeles de Bárcenas, todo un filón

Mariano Rajoy y el Partido Popular son el fuego que arde en la piel y el agua que sacie la sed del departamento de publicidad de Netflix y su serie Narcos para la promoción de esta 3ª Temporada. El famoso “Sé fuerte” que envió el Presidente Mariano Rajoy a su entonces tesorero del PP tras estallarse la “Contabilidad en B del partido” ha sido el slogan más utilizado para el lanzamiento de nuevos capítulo.

Narcos-se-fuerte

Podemos pensar que es una indirecta porque en ningún momento sale el nombre de Mariano Rajoy y el Partido Popular, ¿Lo habrán hecho para no meterse en problemas? Para nada, días después no tuvieron reparo en utilizar los mismos papeles de Bárcenas que sacó en portada EL PAÍS para confirmar que la tercera temporada tiene relación con este tema y que no tienen miedo a nadie.

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Aunque Narcos va de ‘Cárteles de la Droga’ sabe que no todo son carteles y que las redes sociales es el presente y futuro, y más sabiendo que la mayoría de su público son gente joven y también dejaron un recado al PP en sus cuentas de RRSS:rajoy-sefuerte-narcos

¿No estaba muerta la publicidad tradicional?

Todos los expertos coincidían que la publicidad tradicional como lo conocíamos estaba en peligro de extinción, ya que nadie presta atención a los anuncios que ve en los periódicos o en las marquesinas, pero Netflix ha demostrado que con ingenio no hay obstáculo que se te ponga por delante.

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El Metro de Madrid ha sido el mayor ejemplo de ello:

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El paro sube y Netflix busca patrón ¿Casualidad?

Los creativos de Netflix saben jugar con la actualidad y aprovechando la llegada del Cartel de Cali en la nueva temporada y que el paro subió en agosto en más de 46.000 personas lanzaron ofertas de trabajo.

Narcos-oferta-laboral

Pero esto es demasiado previsible tratándose de Netflix, ¿Verdad? Fueron un paso más adelante y lanzaron una acción publicitaria en JOB TODAY, una de las aplicaciones líderes en búsqueda de empleo con el objetivo de promocionar la serie.

Narcos-oferta-jobtoday

¿El fútbol mueve masas? ¡Pues hablemos de fútbol!

Ha coincidido el lanzamiento de Narcos con el comienzo de la temporada de fútbol y como estamos viendo Netflix no da puntadas sin hilo y aprovechando que el deporte es uno de los temas más comentados en redes sociales, los publicistas han querido dejar su granito de arena.

En el ámbito futbolístico, el mercado de verano ha tenido un nombre propio: Neymar. El fichaje del brasileño por parte del PSG por 222 millones de euros fue un centro medido a la cabeza del departamento de marketing de Netflix para rematarlo a gol.

Siempre que hay sorteo de la Champions empieza a correr la leyenda urbana de que están amañados, este fue otro balón botando que no podían desaprovechar Netflix y Narcos para sacar a relucir su ingenio.

Tras conquistar el Metro y la Plaza del Sol de Madrid se propusieron ser portada de los periódicos deportivos de nuestro país casualmente los más leídos, otro caramelito para los publicistas.

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A lo mejor estas pensando, ¿Esto solo sucede en España y en el resto de países no utilizan este tipo de publicidad tan ‘agresiva’? Pues solo os dejo un ejemplo de como promocionaron en Paris la llegada de la nueva temporada.

Colocaron un reloj de arena blanca haciéndose pasar por cocaína al lado de la Puerta del Triunfo que justo se vaciaría cuando Netflix lanzará los nuevos capítulos.

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Variedad con ingenio y una ironía sibilina, estas son las recetas del éxito de las campañas de marketing de Netflix.

¿Esto es una genialidad o una locura?

Apps para el mejor amigo del hombre

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¿Qué está siendo tendencia en Instagram durante 2017?

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7 errores a evitar en Redes Sociales

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El ‘hashtag’ de Twitter cumple 10 años

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Marketing encubierto de los Influencers

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10 consejos para hacer un buen vídeo en directo en Redes Sociales

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Redes sociales y derechos de imagen: Lo que hay que saber

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Dejemos de engañarnos, el contenido no es el Rey

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Netflix y el Social Media

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El marketing de activismo

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Nueva era de la televisión

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San Fermín 3.0

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Brands and their genders: the fundamental part of branding

“Brands are not in the objects or services, but only in the experiences. It occurs with our personal relations, we choose with who and how we want to be treated.

These are words from the beginning of the study “brands and their gender”, resulting as a collaboration between Ikerfel and Branward. They dig deep in the brand, especially, the image builds a product or service. Do these objects have gender or services we hired? Do their brands have this? How did the AND build their brand? What was the benefit to this? Can a brand be old? Can this long-lived be juvenile? All these questions are found in their response in this study we summarize. Let´s begin!

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In today´s society we are used to say expressions such as “define the personality of the brand”, deepen the concept “what does this brand mean” and provide the brand with an “own ADN” But, in a pragmatic environment and further than feelings we want to cause, what benefits are used to contribute to give a brand personality?

Obviously, the response is not about accomplishing or maintaining a position in the market. A good branding gets an unknown brand to become viral (Chicfy); and, at the same time, a traditional brand can become unnoticed besides its longevity (constructions, insured, administrative agencies…). In this way, branding professionals try to associate brands qualities towards people, to make them more friendly and attractive (proportioning their consumption).

What are the human characteristics associated with brands? The ones we can identify quickly. In other words, gender and age (in this order). In an actual context, the multiplicity of brands in the market, power does not occupy any brand. Now a day the power does occupy consumers, based on their decision. Has converted in decision- making (decide what, when, how and for how long) if they consume something or not.

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So, do the objects that consume have gender?

Not exactly. Nothing works as an own personality or product (for example, gin), but it is better to assign an age or gender (and other characteristics) to a brand: for example, Beefeater. In general, a brand has gender when its products and services have gender (yogurt and beer).

One of the conclusions of this audio is it is not necessary having a gender interrelationship between a gender we align to an object and brand gender. Yogurt is known as a feminine brand (Danone), whereas masculine brands associate with “beers”.

This is easy to understand, right? All of this is important in regards to “personal branding”, in other words, brands having their own personality. What is this for? Why do they relate consumers and transmit an experience, not merely a process of buying or consuming. We can drink coffee at a bar…or buy a latte at Starbucks: the difference (from several euros), is not convincing you are asking for coffee, but living this experience. With the experience we are living with the brand (as the same as a person), consumers are more inclined acquiring this product and service. This has all been thought of!

So, do brands focus on gender or not?

The study comes to a conclusion when deciding if it will be effective, but if we consume the product or not. However, the real test are brands having gender, the question precisely has to deal with this important study:

“If a brand were a person, would it be a man or woman?

 What are the results? What has surprised us, are various important details especially with this graph:

In the end, the study also stands out about gender or age not having to be about better or for the worse, but it depends on the public. The key is defining personality details associated with a brand, and work constantly towards that direction.

Social Media ABC´s: Successful Qualities

We are tired of reading long articles about characteristics, flairs, and abilities that has a professional in Social Media, but it is certain it is not only about obligation, it depends on the attitude. Every brand requires a different attitude, well we need to analyze their public, public, and we need to know their essence.

It is not easy creating a successful recipe for Social Media, but we do have to keep in mind a series of qualities we will count for every letter of the alphabet, dinner guest (in this case users and consumers) will savor the authentic flavor of brands and get them to promote loyalty.

Do you really want to know the Social Media alphabet? Take note of this!

A-Authenticity

Do not have any doubts! If you are a brand just like an influencer, the most important thing is to show authenticity and not a pose. The audience sees it from far away! Meanwhile, be yourself and show passion in your posts.

B-Brand Voice (tone)

Having the accurate tone of voice is hard. A lot of the brands have chosen to adopt a “funny” style in their communications, be careful, because this does not work all the time. To avoid having this visible identity crises, you should always determine your brand´s tone of voice. Take note of some of your brand representatives and create a person; for example, how would you like the ambassador of your brand in daydream. Make sure to maintain yourself in that personality when the time comes to post content in different social media. 

C-Coherence

To get coherence in all the movements your brand does, you should do the best in “getting your audience´s attention” with a tone of voice. The key is maintaining the same level of quality and quantity from content you are posting.

D-Dedication

Rome was not built in one day. If you want to build a community, keep in mind Internet does not go to sleep (Social Media is open 24 hours a day). The content and conversions are constantly taking over the network. Make sure to dedicate time and effort when analyzing what you lost while you were disconnected.

E-Engagement

Professionals are tired of using this term, but it is fundamental. If you are looking to create brand ambassadors instead of followers (quality instead of quantity), it is recommended communicating with them frequently. We all know in whatever relationship we are in, communication is key, right? So, don´t let your followers lose interest, get their attention! And do this with interesting content that will benefit them. Marketing content in a strategy of Inbound Marketing can be are best alliances.

F- Fun (diversion)

Keep yourself agile and at the same time, enjoy every minute of diverse social channels in your aptitude, especially with the people you connect with and the improvise trends.

G-Goals (objectives)

Establish specific objectives in different channels so you exactly know where your job is focused in. Gather weekly information and carry out your strategy creating content in statistics you have obtained.

H-Humor

If we have said humor is not always the best for your company and brand, give it a personality presence online. The key is avoiding “robot replies”. Keep in mind to use emojis only when needed (for a post or a fun comment), well you get more of your audience´s attention than if you had a serious tone,

I-Influencers

It is not only a trend, it actually helps. Become closer with influencers who will help you promote your brand. Make sure your product is lined up your influencer´s audience. In other way, you run the risk by becoming more authentic. If this is happening to you, we can go back to letter A in this post 😉 

J- judgement  

It is something basic, but it is remembered. Have some kind of judgement when you post and produce engagement. There will always be hashtags with the latest trends, but this does not mean you should use one of them in the same content (or generate content for them) Unless you think in something creative that cannot get your audience scared. Make sure to stay away from trends not allied with your brand. 

K-Keywords (keyword searches)

Surprise, Surprise! Keywords is not only exclusive in the SEO. An audience will vary according to chosen channels of communication, that´s why we recommend doing an intensive search for key words. This will help create accurate content.

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L-Listening (listen) 

We have already seen this here. Listen to your audience in every moment is fundamental in order to know their interests and get close to this to promote loyalty. There are many analytic tools helping monitor networks and conversions. Do it in a spontaneous and flexible manner. Your reward will be Brand awareness, when a consumer identifies, associates or remembers a brand or various aspects of it. 

M- Managing (control)

 Something all professionals are afraid of: control everything! Sometimes, Social Media is an authentic game of juggling: creating content, programming, monitoring, producing engagement to maintain an efficient way of working: Hootsuite, Tweetdeck, Buffer or Mentions. Look up the most adequate one for your homework and organize yourself.

N- Market Niche 

Focus your brand on finding the objective. It is easier saying it than doing it, but one of the errors brands commit is not only knowing your audience, but not knowing how to specify. Just like Joe Pullizzi used to say: “Stop writing everything. Find your niche and then find a smaller niche.” 

O- Optimize  

A word is worth more than a thousand words, this is for sure. A text is interesting, but if the image does not have any relation with the text it will not have the same impact as an image with an adequate format (take note of image size in all of the social medias). Optimizing an image means putting in the effort and mentions the difference in relation to competition. Instead of sharing content from other brands, create your own content. You will see great engagement coming!

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P- Plan

Only two words: calendar content. While you organize and plan content, it will be more about the time you will have to focus on engagement in real time.

Q- Quality/Quantity

“Users want to be the first ones updated; the brand should pay attention to the necessities to create content in a quick manner”

Quality is appreciated more than quantity. Betting for quality should survive when it comes to creating content, but if social media is characterized it is because of the proximity.  Users know and when it comes to events, they want to be the first ones updated. The brand should pay attention to its necessities to create content quickly, real-time marketing plays a role here.

R- Response

 If you have online presence, it will be the first place consumers’ turn to look for responses, complaints, or writing about their experiences. If your brand becomes well known in social media and you do not respond to your audience, your reputation online will be in danger. In fact, from a good to a bad reputation, there is only a step and a half; a crisis online wins a protagonist part. That is not what we want, right? Users do not like to feel ignored. Instead respond in the best way to give a good image.

S- Sharing

No, S does not contradict with O in our Social Media alphabet. Even though it is preferred to create content instead of sharing it with other accounts, you can also do this last. In fact, with out overdoing it, it is better to share produced content for other users (UGC), not only because it is a trend, but also because protagonist’s brands’ is another great way to

T- Trust

What will your brand do without trust? Generating trust with your consumers is basic, but how exactly do we do this? Offering quality and getting to know and getting your community interested. The product has to be unique and different from any type of competition. From then on, use your common sense to generate trust with your actions online and offline. It is better being direct and honest during the crisis instead of hiding it (this is a potential).

U- Ubiquity

“The key strategy should reach objectives established for your brand, not only in seeing it viral”

The ubiquity takes part in being present all the time. Your brand does not have to communicate in all of the social channels, well having presence in social media or another depends on the characteristics.

V- Viral

When it comes to posting, we all have the dream of making our content viral. The pressure of “becoming viral” should be present. The key strategy is accomplishing those objectives your brand has established. Also, in reality, a lot of the occasions we do not know go viral or don´t, in the end, we should not focus on going viral.

W- Work

Success does not come as a coincidence, you work for it. As we have already seen, searching, creating, planning, monitoring, analyzing responses and creating again. If Social Media has something positive is its analytical measurements and tools, which are free.

Y-YOLO

You Only Live Once. And no, this not only known as a song title. This saying makes an impact on social media, meaning you should not be afraid to risk things. Risk it and make it coherent and with joined content to the philosophy of your brand; this risk can make it viral, why not? Before everything, create a strategy and plan.

Z- Fervour

Let your passion go through your tone of voice (brand´s voice). Once you have established one and like the way you communicate in this way, nail it. Transmitting a positive state also makes an effect towards engagement. Encourage your audience during the best days or when Friday comes and do it with content related to your brand´s product. Be original and creative. But, be careful! Enemies of creativity are stalking by, do not let them overcome you!

We have finished with our Social Media dictionary. Do you know more terms with alphabet letters? If you have any suggestions, please help out! 

Social Media 2017: Real trends or predictions

We have arrived halfway through 2017 and several Social Media trends were predicted from last year. In fact, we have already tried some here. It´s time to analyze and see which ones have become reality and which ones are predicted. Let us begin!

1. Direct videos will dominate Social Media

It is one of stressed predictions at the end of 2016. The video was already a content protagonist sharing users and brand strategies in social media. Also, in 2017, there will be more of this.

The truth is, according to Cisco´s Social Media study, the Internet represents 13% of traffic in 2021 and direct video grows 15 more times between 2016 and 2021. All of this is due to brands obtaining precise video metrics.

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 If we analyze the information we obtain from Google e IPSOS, we see the one to “blame” is a phone, since 98% of users between 18 and 34 years (known as millennials) prefer smartphones to see video content.

We know the introduction of a phone keeps on growing in countries such as India and China thanks to Internet´s rapid entrance. In fact, the video will continue being a content causing a major impact with some brands.

2. Brief content is common

Everything began with Snapchat, thanks to its American public it became popular (we know in Spain this did not have a huge impact), several experts predicted success with this type of content. Instagram adopted Snapchat´s method of ´Stories´, Instagram is dominating Snapchat with this function little by little.

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Here we send some facts: Instagram Story´s brief content is everyone´s bread to butter since 700 millions of users are active per month (April information from 2017).

3. The cost of mobile marketing will be more

Keeping in mind the highest trend of using a phone (the users in Spain spend at least 2 hours and 11 minutes on their phones), one of the predictions made at the end of 2017 were the marketers introducing phone publicity and their increasing price.

In this case, the report from KPCB Internet Trends from 2017 talks about themselves: every time they have more digital publicity and as a consequence, devices are taking over territory.

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Source: KPCB Internet Trends from 2017

4. The camera year 

Thanks to Facebook Live, technology keeps on growing. One if the predictions for 2017 is camera use.

Maybe it is not a real trend, but the reality is just like Facebook, Pinterest is betting on images being the future. Facebook wants to introduce an increasing fact, whereas, Pinterest has added Pinterest Lens where the search engine looks up visual elements and images through a camera. All these developments put the camera as marketing´s center of attention. Do you think they will get this trend? We will see at the end of the year.

5. Facebook will always be king

 With Instagram´s announcements, making a debut to “Stories”, developing new functions of robots and adjusting their advertising meters, several people predicted Facebook would be king of social media. But, what is the real situation?

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As we see with this graphic, the major part of Facebook growth comes from countries in the Pacific and Asia and other developing countries. According to TechCrunch, Facebook is focusing in the developing world with apps such as Facebook Lite and Instagram offline. In fact, the average income for user out of Asia, Europe, United States, and Canada is 40% higher than last year.

6. Chatbot revolution

 As Chatbots develop, several marketers predicted brands would adopt this new way of communication in their marketing strategy.

 What really happens? Facebook has showed new characteristics allowing brands to develop robots so users would be able to order food (some brands are introducing this). At the same time, El Pais offers a Chatbot tool in Twitter, where the user has the possibility of receiving news privately, making a previous selection for topics and interests. Air Europa also offers the possibility of receiving associated notifications and having the counter receipt information beforehand, tape for suitcases, boarding gate information, etc.

In the second graph, we can see the growth of Apps versus Messenger robots in their first phases:

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Source: Bloomberg 

There are still 6 more months to finish the year. What Social Media trend do you know has worked or not?

Athletes on social media: who will become king?

At this point nobody doubts athletes about having power in society, and social media confirms this. Brands are taking advantage of betting on this formula, since social media is the shortest, quickest, and most direct way to get to your audience taking advantage of credibility millions of people have as their idols.

Sports inspire several people we only have to observe data from the last Super Bowl since it has been the most commented in social media with more than 110 million comments on Facebook and Instagram, and becoming a TT globally overcoming 27 million tweets.

According to Forbes, 85% of users trust generated content from influencers than traditional announcements. These athletes enter in this scene as sport influencers where they recruit towards a huge community of followers who are always paying attention to their posts.

 Which sport athlete will take over social media?

If we talk about a sport athlete and social media, the first name you should think of is Cristiano Ronaldo.

The Portuguese has triumphed with more than 277 million followers, overcoming Barcelona athletes Neymar and Messi by 100 million followers. Knowing this information, seems less strange to us because Nike has recently confirmed a lifelong contract with CR7´s 1.000 millions of dollars. According to Hypebeast, Cristiano produced a value of 500 millions of dollars for Nike this past year.

In all of 2016, Cristiano Ronaldo published 1.703 times in his social media producing more than 2.250 millions of interactions according to the Hookit data. Out of all of them, a reference was made or Nike´s logo is visible in 347 occasions and had 477 millions of interactions.

Athletes with more followers on social media? Between men triumphing soccer players, only Lebron James strains on being the top 5 athletes with more followers. For women, it is between tennis and wrestling where Ronda Rousey and Maria Sharapova fight for the first spot with more followers.

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Game of Thrones: Cristiano vs Lebron

 The sports channel ESPN has produced a ranking of 100 famous athletes from the world keeping a capacity in mind for every athlete, number of followers on Social Media (Facebook, Instagram, and Twitter) and how popular they are on Google searches.

According to the prestigious North American channels, Cristiano Ronaldo, Lebron James and Leo Messi are the three most influencing athletes. From the first ten found on the list the following are found: three soccer players, two tennis players, two NBA stars, two golf players and an athlete. Here are the top 10:

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Oh my God it’s the bug!!  

A few weeks ago Forbes magazine revealed a huge amount of money athletes make when posting on their social media. The report states the Portuguese soccer player, Cristiano Ronaldo, won the Golden Ball four times, he wins more than a million and a half of dollars thanks to his almost 300 million followers.

Neymar, Usain Bolt, Gareth Bale and Leo Messi complete the ranking demonstrating soccer, is not only the best sport, but there is also money:    

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According to the 2016 data posts from Opendorse, a consultant specialized in personalities, sports and diffusion, Cristiano Ronaldo repeats as the best athlete paid by Twitter, with an income of 260.490 euros for every tweet, after him comes NBA, Lebron James, with 123.763 euros per tweet, and the Brazilian player Neymar, makes 100.000 euros for every tweet.

The first Spaniard is our Rafa Nadal with 51.452 euros per tweet posted, followed by Jorge Lorenzo and Marc Marquez making around 20.000 euros. The report also reveals more than 2.000 professional athletes signed more than 5.000 in the Twitter publications.

Confirm your list of followers in social media and confirm which athletes you follow.

A lot, right?

SEO on-page: 8 tricks for optimizing products

Every time we write a content, we do it with an end. Refilling a questionnaire making a sale or clicking on a link are some of the conversions we have had. Yes, we have to outline some objectives and from then on, we can begin to think about what we are going to write about. In the end, we want to situate our webpage in Google and with them, we want to finder users who know about our product and service.

That´s why, you cannot miss out on these 8 tricks, this will certainly help optimize your content. Shall we begin?

1. Title

The title of our article should be a descriptive summary about our content. It should always have key words and it should be long enough to divide it in the market, avoiding competition. So this is how we will get users interested in our product.

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For example; let´s imagine we have a title: a technical piece BMW 330d346. For their selection, we have focused on Google Suggest, the one showing us a sample about searchers for users.

 2. The URL

 The URL should have key words we want to situate and this is something to keep in mind! We should avoid some special characters. It is also important taking care of the telephone directory structure as a way of having accessible information for users, as a way of having organized content in the content.

Example of a URL; todofichastecnicas.es/ficha-tecnica-bmw-330d-e46/

 3. Goal Description  

The Goal Description should have content with keywords and should not exceed more than 200 characters. Different from what other people think about in the goal description, a small content is showed on the web with your search results, this should stand out to get the best CTR.

Words such as thanks, discount or try on help get a consumer to click, just like great formats.

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 4. H1, H2, H3 Labels

These labels H1, H2, and H3 are used to organize information in a hierarchy of pages. H1 is the valued label on the SEO page. Your post´s title or page should have the H1 label, H2 and H3 labels have less SEO value, but it is used to structure content.

 5. Alt Characteristic

 Search Engines do not interpret images, so we use the ALT attribute for describing images. Also, the navigators use an Alt attribute for people with vision issues so they hear the description of the image. It is very important including images in your post or page with ALT labels. When using a CMS like wordpress SEO plugins exist and make your homework easier.

 6. Black/Cursive

The keyword in black and cursive in the content includes the significance of a search engine with keywords. It is a good practicing and using black and cursive for content for strengthening the SEO and enhancing reading.

 7. Links

There are two types of links used for content: inner and external links. It is positive for a good SEO connecting related content to external webs. Google does not recognize as something natural our webpage lacking links. We recommend these links and pages of authority as the same topic contributing value to the user.

A plugin in WordPress called Table of Contents plus is downloaded here and it produces an automatic index with all of the titles, providing internal links sharing link juice and improving the user navigation. Here is a piece of information: is this the same Wikipedia uses and we all know what situates Google, right?

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 8. Keywords with similar meanings

In conclusion, keywords related with our product or service should be present in our content from the web, but not only do we have to center them in, it is also necessary to use keywords with similar meanings.

What is certain is our content should be have quality and we should award an users´ experience, offering them what they demand. In another way, we have a rebound percentage, which will have us situate in an impossible manner. Also, when using a technical black hat, the algorithm penalizes us and we use Google dance. But that is not the only thing we want, right?

For this reason, it tries to offer a major content extension than your competition and with more quality, trying to take care of keyword density and using synonyms and related words.

We hope with these 8 tricks on-page can optimize your content and get the eager number on Google. Have you put them to practice in a certain way?

Packing: their role in making a purchase decision

We have heard the following phrase “the most important thing is what is on the side”, but the statement depends on the context. Through profound and concise marketing, in the consumer´s mind, our product´s package is not only important, but it makes a decision in the moment of wanting or not wanting to buy.  

#Packaging: The product´s package makes a decision in the moment of wanting or not wanting to buy.

We look closely at the consumer goods container, the one that has a “cool” appearance, is the result of hours and hours from the designer study.

Basic Packaging Objectives

Here is a summary for basic packing objectives:

 Keeping all of this in mind, we see packing as an essential product when the time comes to have a strategic and effective plan.

Now, through all of this fundamental role of packing, it is important to invest in design, studies have to fit necessities well for each product, their premise, their benefits, we need to understand what the correct color will be for the consumer to invest it. This should all be proceeded in a package and the designer should spend in their products to overcome the 30.000 incentive battle when we suppress this, every time we go out in the street.

Things to keep in mind for a packing agreement

What should we keep in mind for our packing design to be suitable? The language used by designers is sentimental and nourishes archetype and incentives we are attacked with daily. An aspect of buying proceeds with the product at the same time, in other words, the appearance, loyalty, or the function. Emotion and reason are combined when it is time to out this in our stroller. A great designer will find a way to balance both factors, meaning when someone stops in front of a window display, they look at the product for what it truly is. This is key to become successful.

Some packaging examples

In all of the examples that exist, there are limited editions (nostalgia plays a huge role)

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Packages chosen by their originality:  

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Now you have seen intelligence in your product. Do not stop in designing a product because you think it is politically incorrect…dip in like our friends Merkel, Sarkozy, Putin, Obama and Berlusconi! This is absolutely clever, right?

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With some scenarios like this, you are probably deciding if you buy a product or not.

Do you think content and continent are bound?

Intelligent searches: in regards to artificial intelligence

Knows about everything and has everything. This is the principal motor for searching something, Google, is capable of processing more than 1.000 millions of petitions daily. Key words, images, news, movie billboards, recipes, tutorials, song lyrics, time or flights…nothing resists the number in this search engine.

“Nothing resists Google. It can process 1.000 millions de petitions daily.”

This responsibility is not allowed to stay behind. That’s why, this great, justified, Larry and Sergey Brin page, keeps on making us greater. What is this reason? A little bit ago, a new way of intelligent searching is focused on artificial intelligence. In the future, it makes sense waiting for Google to have more precise searches, but until what extent is this tool unbeatable?

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How does Google’s new way of intelligent searching work?

Since it is easier showing something than describing it with words, Google is working on what has already been baptized in Google’s Visual Search (a supplemented version of what Google Googles failed). Now, you can find an Internet product by seeing a picture of it on your phone or an image we have kept.

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In case of having a doubt, Google has established a series of categories to help recognize an object: Clothes, footwear, backpacks/bags, sunglasses, barcodes, products, places, cats, dogs, and flowers. These categories not only help improve the search velocity, but Google’s Visual Search will continue to learn. When searching something, Google will show us images of a carrusel, products or similar results.

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 Some experts consider this method will face some issues in regards to camera problems, not being able to recognize all the objects, even though this function has stood out in tries. Is the brand thinking about introducing a new Google Assistant system?

What´s certain is Google was born as an Internet searcher, but since technology has kept advancing, ways of finding things online have changed. As we know, the search engine gave the first step in regards to the indexing process associated with keywords (only appeared as searches with one concise word). The semantic search added a natural language (did not appear as a word, but as a meaning associated with it) and from then on, machine learning was added to contextual searches. 

What is the second step?

Just like Forrester mentions, there is no doubt searches will pass by cognitively, adding a human interaction, we have to keep in mind the tool is part of the new generation of business searches. A piece of information we should not miss out on is 54% of workers are interrupted by their work from information searches, doubts, and answers.

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As we have observed in the graphic, everything seems to indicate, in the future, we will get to know the “Neural Lace” a concept developed by Lain M. Banks, when the brain works as a dispositive. Is this unlikely? We do not for sure, but what we do know is technology keeps on advancing with big steps and especially with intelligent searches.

What about you? Do you think the new Google intelligent searches will be successful?

 

Automatic translations: there are no obstacles for communication

Attention navigators! From now on there will no longer be obstacles when communicating with another person from another country. Waverly Labs has created Pilot, a pair of headphones allowing two people to communicate in different languages, without having to interpret and understand each other´s language. Surprising, right?

With this reason, there are new functionalities in social media when making life easier for users. One of them are automatic translators, the objective is creating a global engagement and understanding for the majority of people.

Facebook, Twitter and Google+ are the first social media including this new function, but, however, Instagram does not fall behind, it also has added automatic translations. However, we have a small doubt about this new tool, until what extent are these social media translations effective?  

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Instagram

During the last couple of years, it has grown effectively. According to a study published on Reason Why, this social media network now has 500 million users each month. With around 6.000 and 6.5000 languages in the world, Instagram has introduced their new automatic translator.

In fact, Instagram will translate the users´ native language to titles, comments and biographies in other languages. In other words, profile biographies comments and other languages´ titles are translated in a language selected by the user.

“The Instagram community has grown rapidly and has become more global than we have imagined. We love the fact that you understand the story at every moment, without caring about the language barrier.”

This is what they have commented from Instagram. Even though we get to know languages more often, Instagram´s function objective is publishing content for everyone to read and understand the message.   

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This translation works for the rest of social media and we will see this later on. When Instagram detects a text in some languages supported by the translator, it will give you the option to translate.

The translator introduces an issue that is not precise, since most of these are literally translated word for word (they still have not developed a function more precise like Facebook has) Another thing to keep in mind is it omits hashtags, if they are placed in the text, the outcome appears to be funny.

Facebook

According to Facebook, 50% of the community speak a different language than English. For this reason, Mark Zuckerberg´s social media will not allow losing the “luxury” to lose followers and decided to introduce an automatic translator.

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This tool has the option of “seeing the translation” passing the story. Now, the page administrators and users´ form a unique message in several languages and users who receive this message will see this message translated in their language.

What allows this function? According to Facebook, users interact in an easy way with pages and people that follow them. At the moment, the company confirmed in 2016 more than 5.000 thousand pages are used with an automatic translator and publish media 10.000 times a day, not more or less!

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The multilingual construction of this experience is simple: the user writes a message in their language; after creating a new entry, writing the message in other languages will appear as an option (even 45 different languages). Facebook confirms that <<these automatic translations are produced for automatic learning models>>.

It is certain, every time they are more precise, since this social media has several years improving translations through surveys with their own registered users in social media.

Facebook Live also includes video subtitles: is this the right answer?

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We have seen how Facebook thinks about everything, especially with automatic translations in posts and comments. Their usefulness, Facebook Live, for the retransmission in direct videos, does not fall behind. Mark Zuckerberg´s company has popularized the use of subtitles in videos as an alternative to audio, but there was no access to streamings.

What is the objective of this new function of Facebook live?

Now, communications carried out direct videos by adding and making subtitles. What is the objective? Taking the hearing disability out. So, Facebook bets tremendously by including everyone in their largest bet: video content.

 This entrance results in a positive way to the disabled, but it can also be a disadvantage for subtitles automation in real time, since grammatical errors will most likely appear, changing the meaning of phrases.

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Twitter

In contrast to Instagram and Facebook, this social media with the little blue bird trusts another company instead of having a translator. In this way, Twitter uses Bing´s translator for messages.

The function is activated from the configuration of Twitter´s account users, having the option to demonstrate Tweets as translations. As the same in Instagram, the translation is also automatic, since it can produce grammar errors and the comprehension is difficult due to the users.  

Another disadvantage of this function, is you can only use it on a computer, not a phone.  

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Are translations arriving further in the real time?

English, Spanish, Russian or Mandarin. Social media has taken a huge step for a simultaneous translation and has made several barriers disappear. This way, communication has become revolutionized in real time. Now, thanks to the simultaneous translations, transmitters, and recipients from content get a free-flowing communication, without interruptions.

Will we get to the point without having to make an effort of learning a language? What do you think?

Connect more to videos: add up your brand

Let´s suppose content will now be displayed through videos. According to a comScore and Shareablee study, there was an investigation about behavior and digital consumption from users and content in social media and businesses in Latin America. Video content growing in social media produced by brands is at least 67% in the last year, increasing with brand and user interactions by 39%.

In fact, a study from last year from Global Web Index reflects young users are interested in audiovisual information in the Internet.

With YouTube growing and 4G expanding at a consumer level, social media´s interest is improving their functionalities, for example, in a video format integrating in a society. In fact, 30% of users share videos with video content.

But which social media should we use to connect with an audience?

YouTube

Basically, it is a popular video origin. Since their launch campaign, it became the principal source for receiving 400 hours of content per minute according to Google. At the same time, the Latin American study revealed YouTube is used by 81% from Chilean internet users, followed by Argentines with 77% and Peruvians with 76%.

Taking note of the powerful Millennials

If we take note on the quantity of people connected, taking decisions, we are talking about Millennials. Do we know some of the reasons why users consent with this platform? More than 50% of them want to learn from this, or just to educate themselves more.

Due to people being more independent, we do not need to ask our parents for something we can find on YouTube. If we want to learn how to cook or fix something at home, it only takes looking at a tutorial in social media and following their instructions or steps. This is where the gender role begins to kick in with infoainment, combining information and entertainment and this is key for brands to become successful.

 If I did not see it on TV I´ll see it here

According to Google, 76% of Peruvian users confirm using this channel as a first option for seeing a program with different TV schedules, differing from Argentina and Chile since it is only by 66%.

We take note on Reviews

At this point, “influencers” influence a lot, since they are well known with reviews, for trying products, and they have more credibility to speak about your brand (the majority of cases, users trust themselves instead of announcers) The difference between an announcement selling experiences and who is showing you the experience “without anything in exchange” (apparently, a lot of cases ask for your loyalty and channel subscription) is evident and there is no need to despise income producing displays.

Facebook

Since 2015, Facebook began changing their rules in regards to reproducing videos in their platform. Thanks to the automatic reproduction and the reproduction counter, began giving more visibility to posted videos directly through Facebook instead of posting everything on YouTube.

In 2016, video content produced by brands increased by 54% in Latin America and 95% in USA.

At the time, gender increased from 43% of engagement in Latin America and 52% in the USA.

How can we take advantage of this opportunity that is increasing? We should submerge ourselves at a swell level throughout the following years.

What Facebook recommends for creating attractive videos

Be brief: If our content is going to market young adults, the major value for them is great and short video quality, differing from older adults preferring longer videos.

Design videos without sound: As we all know, sometimes when we see a video we need to deactivate sound for various reasons. For these reasons, Facebook recommends including subtitles, logotypes, and products so it can be direct as possible without audio.

Have your business reflect on the video: By improving your branding, it is recommended your brand has a well-defined personality so your content has a spirit reflecting your business with colors, topics and images present from the beginning, this is how your brand will easily become known and remembered.

Capture attention quickly: In addition, and vital importance connects your public to the first seconds so your attention is immediate and captures your users´ attention. When you transmit the message quickly and capture their attention, you will have more possibilities.

You ask yourself, what is happening with Facebook? Ampere Analysis argued Facebook will be the platform used twice more than announcements producing brand awareness.

As a consequence, Facebook takes advantage of increasing video use for publicity, is not a something new (or a secret) since the social media from Mark Zuckerberg wants to win over Google. According to his statistics, everyday 100 million hours from a video are visualized, since Facebook has introduced announcements as a part of them, but what is this about?

The rules are similar to YouTube´s, it is all about creative content. The difference is that YouTube publicity is by pre-roll videos, Mark Zuckerberg´s social media is mid-roll, meaning announcements are 20 seconds long for reproducing and not at the beginning. We have to keep in mind another detail: videos 90 seconds long appear, since people in charge of creating content should make the effort to become attractive.

Instagram

Since their arrival in 2010 until Marc Zuckerbeg bought it, we can see a huge impact this social media network began to have when it developed more functions, it reached 700 millions of active users in April 2017.

One of the reasons for this increase came from “inquisitive” information, however not with “Stories.” This new function came from Snapchat and has gotten 150 million people to log in the application, according to Mashable.

If it is true content is posted principally with a picture and videos. We must keep in mind the quality of the content is most important. When the time comes to promote our products, we need to know the type of people who are using this social media: users look to share experiences, cuisines, landscapes or their daily life.

These are some of the examples these brands know how to use in their new space:

Experiences and beautiful landscapes  

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Experience with events and mark your presence!

Adidas  

Outfit ideas for users

Topshop

Behind the experience, comes intimacy

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But, how can we connect to get other new users?

Everyone already knows what Instagram publicity is all about, especially with their “Stories”. But, in what way? In order to not interrupt the user while navigating through the app, story announcements will appear in transition from profile to profile. An image will take 5 seconds and videos 15 seconds. This is true, a user can omit this type of publicity in Instagram if he or she wants it to be, just like Stories people follow.

With all these new formats, brands have more opportunities to get the best of digital marketing, always looking for the quality content.

Toursim in Spain: How do you promote it on Social Media?

“Spain is what you want. Spain is what you need.” This is what a slogan recites about when using tourist brands as a way to promote Spain as a vacation destination.

Travelers depend on smartphone applications for travel purposes. According to Social Media Annual Study, in Spain 82% of the Spanish use social media. But, how does Spain sell itself on social media?

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Web

Turespaña

A public organism devoted to marketing, commercializing, and promoting Spain as a destination for vacation. The webpage makes it easy for tourists to plan trips and they have their offices in eight different geographic areas, in a way it is promoted internationally.

In their social media, this brand is present in all of social media, even though it falls on Facebook, Twitter, and Instagram the most popular strategies for Social Media.

The web is the attention grabber based on its intuitive with simple organization, by taking a glance, we will find several interesting sections for users: activities, updated events, routes and a cultural agenda, in other sections. Also, it contains several widgets where different independent communities and other information guides. I just mentioned the social media icon allows quick access to this.

In Facebook, for example, there are already 1.741.954 fans. In Twitter, for example, the number is smaller but it counts with a despicable number of 269.247 followers, the next one in line is Instagram with 235.000 followers. On the other hand, Youtube, is a “set aside” social media with the diffusion of videos, it has a number of considerable shareholders: 12.419.

Turespaña focuses on promoting a cuisine through videos, advertising campaigns and appealing images with great quality in social media.

Real Recommendations

Minube

Recently, in the United States an article has been posted as a cover page for the Huffington Post, where 20 reasons were quoted to leave everything and travel to Spain. According to some travel recommendations from Minube, the web has decided to reach 120.000 “Me gusta” and is shared more than 18.000 times in Facebook, has reached hundreds of retweets and have published thousands of tweets.

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We have found a popular page in the Internet. It is about a webpage where content is created by their own visitors, reviews are used with images after people visit specific places. This helps travelers plan their trip, it´s a way for the tourist to find out what he/she will see for the first time (and in occasions, without editing in Photoshop). Users find interesting places to visit, cuisine, leisure options and a long etcetera. At the same time, the web also includes other services. You can discover more than 180 countries and more than 15.000 cities all over the world. Be careful since it grabs your attention!

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Facebook

A social media network consulting users at an inquiring time about destinations they have in mind. Due to this, travel agencies and official organisms take advantage of using content marketing, sharing links of the most visited places. Also, they publish attractive images and create a contest by invigorating a community. The goal is to have more followers and promote other brands in the tourism industry.

Looking for content in Spain´s provinces, Facebook´s webpage with more fans in Spain is Tourism in Madrid with more than 181.000 followers, then Malaga with 147.000 fans, and Seville with more than 95.000 fans. The last publications of these pages continue, they nourish the blog, with pictures of their users, their own content, culture, and cuisine.

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Instagram

 In social media an image produces an immense amount of interactions for whatever type of content, since we process image 60.000 times faster than reading texts. Users flee every time from publicity, this is a perfect way to get closer to the public in a network (the millennials) and get more credibility by promoting tourism in Spain.

The Instagram account @spain has more than 150 million active users and 8.500 likes per second

Images transmit immediate emotions and are allied perfectly by creating wishes and stimulating an interest towards the public. In other words, more people will have the desire to know more about the topic, place, and service. One of the tourism accounts with several fans is @spain, they have 234.000 followers, always using the hashtag #visitspain in their publications, an account with more than 150 million active users and 8.500 likes per second.

The best strategy for business tourism for Instagram is by causing an “I want to be there” effect. It is clear: an image is worth a thousand words, right?

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Twitter

Which are the most important specialized profiles in Twitter?

Twitter is a channel of information where tourism accounts perform an in-depth analysis sector, help control trends in a changing world where this is key, however, it requires effort. As we know, at the moment, shortness, and instant factors count with this social media. Also, a lot of profiles reinforce their content with other users, just like comments, RT they do, registered projects and pictures of other users.

For example, @CNTTravelerSpain is one of the related profiles with popular tourism places, since it counts on more than 53.000 followers.

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On the other hand, I have mentioned a person with great influence: @Paconadal is a reference for travelers and consumers. Besides being a race and author traveler for one of the blogs most read in the country, their interest abides in a journalist example born offline where he has adapted online with Social Media without shock.

YouTube

When the time comes to promote, YouTube is a basic channel allowing users to show videos (videos must be short) especially interesting places when the time comes to plan a trip. The Spanish cuisine is another protagonist for creative content in this portal towards the millennial generation.

In this way, the profile we mentioned before, Spain, has the most shareholders in YouTube. The strategy is based off promoting different types of independent cities and communities in Spain through great quality videos and a lot of languages, including Spanish. At the same time, when it is about a special (national tapa day), a channel will promote intensively with a series of videos.

A video with more shows is a survey right at your door fulfilled in Italian with more than 53.000.

Blogs

As we have commented before, millennials are the on top of the digital world. In fact, as we have seen, before going on a trip, they tend to inform themselves by reading reviews, blogs, and on the other hand, after that leave their opinion in social media apps. That´s why having a travel blog is very important and promoting tourism in Spain comes from diverse perspectives. Also, certain influence leads tourists to make these decisions.

In Easy Viajar we find various blogs of tourism in Spain. At the same time, reaching the network, we find blog influencers, whose log books have changed in reference, just like the Paco Nadal case, from El País.

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Spanish tourism, far away from holding back, instead grows

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Now, we have seen how tourism in Spain is promoted in different ways. According to a superior graphic, the latest trend in Spain´s tourism is increasing. Do you think it has to do with users spending more time on their phones interacting over social media?

Adblockers: Advertising enemies?

You are navigating through the internet and all of a sudden you come across a disruptive announcement. A video, an interstitial banner, or a pop-up, it does not really matter the way publicity interrupts you while navigating the web. Your instant reaction (almost impulsive) is leaving that webpage or finding another solution. Possibly, the solution to this issue is installing an adblocker or blocking announcements. At least the case for 615 million dispositive using it (11% of users in the world), according to data in the Adobe PageFair in 2017. What is happening?

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Why do users use adblockers?

The answer is simple. Before digital advertising, users have been tired from this for various reasons, especially young adults 16 and 34 year olds (the millennial generation) the most inclined towards adblockers, whereas the lower ratio were users between ages 55 to 65, according to the Connected Life of Kantar TNS study. This is logical, since this time zone is less “digitalized” than normal.

However, the most interesting piece of information is extracted from a survey from Adobe PageFair and published in iabtrends.cl: the interruption is not the principal motivation for Internet users using adblockers (this is only 29%), without the users are more worried about Internet security (30%) and confirm they have installed one to avoid virus exposition and malware. These two causes have other reasons such as velocity (16%) than a website with more ads (14% and privacy (6%).

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A huge battle between announcements and adblockers

There is an irrefutable saying: when announcers invest in digital advertising, there is an increase of adblockers that impede consumers to receive their messages, every announcement a user does not see means they are losing money. Online communication does not have much luck, since advertising is their principal source of income.

With this demolished scenario, announcers and online communication are not going to stay behind. In Germany and France, there are some courts behind the adblockers, accusing them of not respecting the law. However, some have found the way to win over recipients and their content. In other words, raising awareness campaigns about the importance of publicity in the Internet and guaranteeing a user about receiving free content that is not paid for.

However, this is not the only battle they have liberated, they have not permitted content if the adblocker has not deactivated it. But, how has this been effective? Having in mind 74% of adblocker users have abandoned and blocked websites.

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Is Google the one to blame?

Content blocking is not anything new. The time to find something to “blame”, everyone points at Google Chrome with Ad Block Plus as the extension mostly used, but the one who started this was Apple with the latest iOS9, introducing the possibility to block through Safari.

Nevertheless, can we really blame Internet explorers? Or should digital advertising reinvent and bet on a “friendlier” strategy and less invasive?

How to overcome the gap between adblocking and advertising?

It is evident. There is a gap between advertising and adblockers, but should be done to stop it?

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The result is paradoxical since young adults between ages 16 and 34 reject digital advertising, however, at the same time, they are the most receptive towards brand content in social media (42% of the border between ages 16 and 24 and 41% between internet users ages 24 to 34).

This way, a phone and social media revive candidates to reach users. But not only them, there are still more.

Are Adblockers enemies of publicity?

Even though adblockers seem like inquisitors against publicity, it is certain brands see it as an opportunity for users to fall in love. Publicity and consumers are convicted to understand, but not in whatever way. We have seen in other posts several strategies where announcers cannot eliminate any, so we will include a brief a summary of them here:

Content Marketing: There are several ways where your product or service is still subtle, without realizing what you are looking at. Through blog posts, websites and social media, marketing content results in philosophy stone in all kinds of appreciated strategies.

Native Publicity: What will make more sense, an invasive news announcement that has nothing to do with the content the consumer is looking at or one that has a relation? It is time to bet on native publicity. 

Remarketing: Remarketing is a functionality allowing personalized announcements for users visiting the web. The user will not feel intimated with announcements that do not have a relation with their likes and interests.

Publicity in Social Media: Not only does organic content nourish brands. With publicity in social media (Facebook, Instagram and Twitter) comes other effective ways of getting to an audience, especially with the division and metrics, we will get to know what interests and motivates them, without interruptions and in a subtle way in competitions and contests, etc.

All of these actions frame an Inbound Marketing strategy, like we have seen before it is a way of “calling education to the door” from the users. With adblockers growing daily (it is around 37% according to the Adobe PageFair study), it is clear users are asking to change the way publicity is used. Why not invest more in time and dedication to please them?

 

Sharenting: Is it too much overexposure?

You are a parent, you are engaged in social media, you are proud of it and you may have overexposed your children with pictures and videos. Welcome to the Sharenting era!

What is Sharenting?

Sharenting is a peak and a combination of sharing and raising. According to an American study around 569 parents from 0 to 4-year old children in the University of Michigan, more than half of the mothers and a third of fathers share their children´s life before they are born. Have you ever thought of this being a risk in the future? How will the child react when he/she is consented? The majority has an extended digital track, created by their own parents”, signed by Sarah Clark. 

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This is how it is seen in Social Media

This latest trend has collected some dimensions that the British dictionary Collins organized their pages with one of the words 2016, relating to Brexit.

Social Media is a way for people to communicate publicly; socializing is needed, obtaining recognition, empathizing, knowing everything about someone daily, pictures of vacations, etc. Without going further in the subject, Tania Llasera, the introducer, choose to post pictures of her child daily in Instagram, this news has impacted Sharenting and promised to change, however will she? For the moment, she only has posted 11 pictures after her publication.

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There are also parents who include their children through channels of communication. For example, the youtuber DaddyOFive, with more than 750.000 shareholders, has lost safekeeping of his children ages 9 and 11 because they were mistreated in front of camera. Is this really worth it? Just to get followers? This is ridiculous and crazy!

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This is a terrible example we are used to seeing others. As you know, babies and children are the major stars or celebrities of social media, who has seen YouTube videos of children falling off the swing, running into toys, getting hurt, laughing or crying? Parents who post these types of videos are not aware these videos can become viral and ruin their child´s life.

Ex CEO of Google, Eric Schmidt, has confirmed in some interviews the following: “in the meantime we will have online information about embarrassing teenage pictures.”

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What do you think of Sharenting?

In this Sharenting article, overexposing your children, reflects on being aware of what we are doing in social media with children. Parents, aunts, and uncles will continue in the future. “Children need to create their own identity and develop their own public and private sense.”

Possibly, in the moment, before posting a video of your children on social media, will you think twice?

The key about Mastodon: is this the end of Twitter?

¿Twitter? That´s so 2008

If you know how to articulate this and consider social media (as the latest trend) is becoming out-dated, we congratulate you: a new social media with mastodonic dimensions (literally) little by little is taking over the little blue bird. So if you are tired of 140 characters (where the multimedia content does not even count) and you feel like changing your tweets to toots, keep on reading this post and we will inform you about this social media.

1. But…¿what is a social mastodon?

This territory should not scare you (it´s not like everything is going to be.com!) In the first place, Mastodon, is a social media software and includes open codes. In other words, whichever person is allowed to implement Mastodon from different places, offering different spaces to different unifies topics all under the same name. This combination of spaces and petitions are known as “fediverso” (adding federal and universe). Therefore, we begin from global to local thanks to different thanks to different people creating different spaces under the name Mastodon, but dedicated to different topics, from politics to Game of Thrones.

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2. In other words, a twitter is changing

Mastodon is more than a “twitter changing”. With a similar aesthetic to Tweetdeck and fediverso margin and the possibility of a person implementing a new request. The principal characteristic is the character limit: not only 140, but 500. Also, the messages you send will become toots. The timeline (critiqued in Twitter for some changes) is not only chronological, but also public. In the mean-time and later on, this social media will begin growing and progressing, will have the possibility to create private profiles.

On the other hand, Mastodon creators define their design as “ethical”: meaning, without advertising announcements and without supposedly searching possibilities.

3. Open code…does this suppose a change in a political use?

Radically. Mastodon´s rules are quoted explicitly by prohibiting disturbance of others, just like the private publications. Also, it does not tag along to lamps. The penalty of defaulting these regulations, directly, disables profiles. This contrasts with interventions of Jack Dorsey´s social media, whose interactions against cyberbullying are relaxed.

Between other topics, this new social media prohibits “racist, sexist, xenophobic or encourage violent nationalism, related to children porn, related to the Nazi Holocaust or lack of self-acceptance” messages. We can say the Mastodon social media protects users, trying to mark distance with harassment and number of trolls in Twitter.

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4. But, are there users or is an abandoned desert?

Honestly, it just depends The key is choosing a request in the right moment. It is possible, between 400 petitions to choose, you have ended up with little activity, it seems there are few users. But, in the Mastodon´s total, we can say there are users. Recently, mastodon.social´s petition (in generic, by calling it some way) collapsed by reaching their maximum limit and closed their profiles during several days. Rumors say “every Twitter update bring a new crowd of Mastodon users”. Even if it is true or not, if it is noteworthy Mastodon´s birth was produced when their creator, @Gargon, discovered Twitter´s time line was not chronological.

 It is growing effectively and Twitter a social media who is not only holding back, but is shaded with an immense number of bots. Effectively, it brings us the question for the future in this social media.

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5. Do you have an opinion about Mastodon?

Honestly, the latest trend is using the little blue bird. In the social media and digital marketing world some think Twitter will fail. If we I have to say, Twitter is not completely terminated (or maybe it is not since it is growing in a new space).

But, why? This is so simple. Mastodon is picking a number (until everything is said) of unhappy users with Twitter. But there are still users (an immense number) using Twitter, inclusively using it as their principal social media (instead of other such as Facebook). Mastodon imagines an obstacle for Twitter (same as Snapchat with several young adults using it). A reflection time process is needed for every user (even brands) by deciding which social media they want. Overall, what comes in the future is an immense number of people for different social media more specific and specialized every time.

In the meantime, which one do you prefer? Tweeting or tooting?

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