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Redes sociales y derechos de imagen: Lo que hay que saber

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Brands and their genders: the fundamental part of branding

“Brands are not in the objects or services, but only in the experiences. It occurs with our personal relations, we choose with who and how we want to be treated.

These are words from the beginning of the study “brands and their gender”, resulting as a collaboration between Ikerfel and Branward. They dig deep in the brand, especially, the image builds a product or service. Do these objects have gender or services we hired? Do their brands have this? How did the AND build their brand? What was the benefit to this? Can a brand be old? Can this long-lived be juvenile? All these questions are found in their response in this study we summarize. Let´s begin!

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In today´s society we are used to say expressions such as “define the personality of the brand”, deepen the concept “what does this brand mean” and provide the brand with an “own ADN” But, in a pragmatic environment and further than feelings we want to cause, what benefits are used to contribute to give a brand personality?

Obviously, the response is not about accomplishing or maintaining a position in the market. A good branding gets an unknown brand to become viral (Chicfy); and, at the same time, a traditional brand can become unnoticed besides its longevity (constructions, insured, administrative agencies…). In this way, branding professionals try to associate brands qualities towards people, to make them more friendly and attractive (proportioning their consumption).

What are the human characteristics associated with brands? The ones we can identify quickly. In other words, gender and age (in this order). In an actual context, the multiplicity of brands in the market, power does not occupy any brand. Now a day the power does occupy consumers, based on their decision. Has converted in decision- making (decide what, when, how and for how long) if they consume something or not.

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So, do the objects that consume have gender?

Not exactly. Nothing works as an own personality or product (for example, gin), but it is better to assign an age or gender (and other characteristics) to a brand: for example, Beefeater. In general, a brand has gender when its products and services have gender (yogurt and beer).

One of the conclusions of this audio is it is not necessary having a gender interrelationship between a gender we align to an object and brand gender. Yogurt is known as a feminine brand (Danone), whereas masculine brands associate with “beers”.

This is easy to understand, right? All of this is important in regards to “personal branding”, in other words, brands having their own personality. What is this for? Why do they relate consumers and transmit an experience, not merely a process of buying or consuming. We can drink coffee at a bar…or buy a latte at Starbucks: the difference (from several euros), is not convincing you are asking for coffee, but living this experience. With the experience we are living with the brand (as the same as a person), consumers are more inclined acquiring this product and service. This has all been thought of!

So, do brands focus on gender or not?

The study comes to a conclusion when deciding if it will be effective, but if we consume the product or not. However, the real test are brands having gender, the question precisely has to deal with this important study:

“If a brand were a person, would it be a man or woman?

 What are the results? What has surprised us, are various important details especially with this graph:

In the end, the study also stands out about gender or age not having to be about better or for the worse, but it depends on the public. The key is defining personality details associated with a brand, and work constantly towards that direction.

Social Media ABC´s: Successful Qualities

We are tired of reading long articles about characteristics, flairs, and abilities that has a professional in Social Media, but it is certain it is not only about obligation, it depends on the attitude. Every brand requires a different attitude, well we need to analyze their public, public, and we need to know their essence.

It is not easy creating a successful recipe for Social Media, but we do have to keep in mind a series of qualities we will count for every letter of the alphabet, dinner guest (in this case users and consumers) will savor the authentic flavor of brands and get them to promote loyalty.

Do you really want to know the Social Media alphabet? Take note of this!

A-Authenticity

Do not have any doubts! If you are a brand just like an influencer, the most important thing is to show authenticity and not a pose. The audience sees it from far away! Meanwhile, be yourself and show passion in your posts.

B-Brand Voice (tone)

Having the accurate tone of voice is hard. A lot of the brands have chosen to adopt a “funny” style in their communications, be careful, because this does not work all the time. To avoid having this visible identity crises, you should always determine your brand´s tone of voice. Take note of some of your brand representatives and create a person; for example, how would you like the ambassador of your brand in daydream. Make sure to maintain yourself in that personality when the time comes to post content in different social media. 

C-Coherence

To get coherence in all the movements your brand does, you should do the best in “getting your audience´s attention” with a tone of voice. The key is maintaining the same level of quality and quantity from content you are posting.

D-Dedication

Rome was not built in one day. If you want to build a community, keep in mind Internet does not go to sleep (Social Media is open 24 hours a day). The content and conversions are constantly taking over the network. Make sure to dedicate time and effort when analyzing what you lost while you were disconnected.

E-Engagement

Professionals are tired of using this term, but it is fundamental. If you are looking to create brand ambassadors instead of followers (quality instead of quantity), it is recommended communicating with them frequently. We all know in whatever relationship we are in, communication is key, right? So, don´t let your followers lose interest, get their attention! And do this with interesting content that will benefit them. Marketing content in a strategy of Inbound Marketing can be are best alliances.

F- Fun (diversion)

Keep yourself agile and at the same time, enjoy every minute of diverse social channels in your aptitude, especially with the people you connect with and the improvise trends.

G-Goals (objectives)

Establish specific objectives in different channels so you exactly know where your job is focused in. Gather weekly information and carry out your strategy creating content in statistics you have obtained.

H-Humor

If we have said humor is not always the best for your company and brand, give it a personality presence online. The key is avoiding “robot replies”. Keep in mind to use emojis only when needed (for a post or a fun comment), well you get more of your audience´s attention than if you had a serious tone,

I-Influencers

It is not only a trend, it actually helps. Become closer with influencers who will help you promote your brand. Make sure your product is lined up your influencer´s audience. In other way, you run the risk by becoming more authentic. If this is happening to you, we can go back to letter A in this post 😉 

J- judgement  

It is something basic, but it is remembered. Have some kind of judgement when you post and produce engagement. There will always be hashtags with the latest trends, but this does not mean you should use one of them in the same content (or generate content for them) Unless you think in something creative that cannot get your audience scared. Make sure to stay away from trends not allied with your brand. 

K-Keywords (keyword searches)

Surprise, Surprise! Keywords is not only exclusive in the SEO. An audience will vary according to chosen channels of communication, that´s why we recommend doing an intensive search for key words. This will help create accurate content.

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L-Listening (listen) 

We have already seen this here. Listen to your audience in every moment is fundamental in order to know their interests and get close to this to promote loyalty. There are many analytic tools helping monitor networks and conversions. Do it in a spontaneous and flexible manner. Your reward will be Brand awareness, when a consumer identifies, associates or remembers a brand or various aspects of it. 

M- Managing (control)

 Something all professionals are afraid of: control everything! Sometimes, Social Media is an authentic game of juggling: creating content, programming, monitoring, producing engagement to maintain an efficient way of working: Hootsuite, Tweetdeck, Buffer or Mentions. Look up the most adequate one for your homework and organize yourself.

N- Market Niche 

Focus your brand on finding the objective. It is easier saying it than doing it, but one of the errors brands commit is not only knowing your audience, but not knowing how to specify. Just like Joe Pullizzi used to say: “Stop writing everything. Find your niche and then find a smaller niche.” 

O- Optimize  

A word is worth more than a thousand words, this is for sure. A text is interesting, but if the image does not have any relation with the text it will not have the same impact as an image with an adequate format (take note of image size in all of the social medias). Optimizing an image means putting in the effort and mentions the difference in relation to competition. Instead of sharing content from other brands, create your own content. You will see great engagement coming!

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P- Plan

Only two words: calendar content. While you organize and plan content, it will be more about the time you will have to focus on engagement in real time.

Q- Quality/Quantity

“Users want to be the first ones updated; the brand should pay attention to the necessities to create content in a quick manner”

Quality is appreciated more than quantity. Betting for quality should survive when it comes to creating content, but if social media is characterized it is because of the proximity.  Users know and when it comes to events, they want to be the first ones updated. The brand should pay attention to its necessities to create content quickly, real-time marketing plays a role here.

R- Response

 If you have online presence, it will be the first place consumers’ turn to look for responses, complaints, or writing about their experiences. If your brand becomes well known in social media and you do not respond to your audience, your reputation online will be in danger. In fact, from a good to a bad reputation, there is only a step and a half; a crisis online wins a protagonist part. That is not what we want, right? Users do not like to feel ignored. Instead respond in the best way to give a good image.

S- Sharing

No, S does not contradict with O in our Social Media alphabet. Even though it is preferred to create content instead of sharing it with other accounts, you can also do this last. In fact, with out overdoing it, it is better to share produced content for other users (UGC), not only because it is a trend, but also because protagonist’s brands’ is another great way to

T- Trust

What will your brand do without trust? Generating trust with your consumers is basic, but how exactly do we do this? Offering quality and getting to know and getting your community interested. The product has to be unique and different from any type of competition. From then on, use your common sense to generate trust with your actions online and offline. It is better being direct and honest during the crisis instead of hiding it (this is a potential).

U- Ubiquity

“The key strategy should reach objectives established for your brand, not only in seeing it viral”

The ubiquity takes part in being present all the time. Your brand does not have to communicate in all of the social channels, well having presence in social media or another depends on the characteristics.

V- Viral

When it comes to posting, we all have the dream of making our content viral. The pressure of “becoming viral” should be present. The key strategy is accomplishing those objectives your brand has established. Also, in reality, a lot of the occasions we do not know go viral or don´t, in the end, we should not focus on going viral.

W- Work

Success does not come as a coincidence, you work for it. As we have already seen, searching, creating, planning, monitoring, analyzing responses and creating again. If Social Media has something positive is its analytical measurements and tools, which are free.

Y-YOLO

You Only Live Once. And no, this not only known as a song title. This saying makes an impact on social media, meaning you should not be afraid to risk things. Risk it and make it coherent and with joined content to the philosophy of your brand; this risk can make it viral, why not? Before everything, create a strategy and plan.

Z- Fervour

Let your passion go through your tone of voice (brand´s voice). Once you have established one and like the way you communicate in this way, nail it. Transmitting a positive state also makes an effect towards engagement. Encourage your audience during the best days or when Friday comes and do it with content related to your brand´s product. Be original and creative. But, be careful! Enemies of creativity are stalking by, do not let them overcome you!

We have finished with our Social Media dictionary. Do you know more terms with alphabet letters? If you have any suggestions, please help out! 

Social Media 2017: Real trends or predictions

We have arrived halfway through 2017 and several Social Media trends were predicted from last year. In fact, we have already tried some here. It´s time to analyze and see which ones have become reality and which ones are predicted. Let us begin!

1. Direct videos will dominate Social Media

It is one of stressed predictions at the end of 2016. The video was already a content protagonist sharing users and brand strategies in social media. Also, in 2017, there will be more of this.

The truth is, according to Cisco´s Social Media study, the Internet represents 13% of traffic in 2021 and direct video grows 15 more times between 2016 and 2021. All of this is due to brands obtaining precise video metrics.

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 If we analyze the information we obtain from Google e IPSOS, we see the one to “blame” is a phone, since 98% of users between 18 and 34 years (known as millennials) prefer smartphones to see video content.

We know the introduction of a phone keeps on growing in countries such as India and China thanks to Internet´s rapid entrance. In fact, the video will continue being a content causing a major impact with some brands.

2. Brief content is common

Everything began with Snapchat, thanks to its American public it became popular (we know in Spain this did not have a huge impact), several experts predicted success with this type of content. Instagram adopted Snapchat´s method of ´Stories´, Instagram is dominating Snapchat with this function little by little.

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Here we send some facts: Instagram Story´s brief content is everyone´s bread to butter since 700 millions of users are active per month (April information from 2017).

3. The cost of mobile marketing will be more

Keeping in mind the highest trend of using a phone (the users in Spain spend at least 2 hours and 11 minutes on their phones), one of the predictions made at the end of 2017 were the marketers introducing phone publicity and their increasing price.

In this case, the report from KPCB Internet Trends from 2017 talks about themselves: every time they have more digital publicity and as a consequence, devices are taking over territory.

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Source: KPCB Internet Trends from 2017

4. The camera year 

Thanks to Facebook Live, technology keeps on growing. One if the predictions for 2017 is camera use.

Maybe it is not a real trend, but the reality is just like Facebook, Pinterest is betting on images being the future. Facebook wants to introduce an increasing fact, whereas, Pinterest has added Pinterest Lens where the search engine looks up visual elements and images through a camera. All these developments put the camera as marketing´s center of attention. Do you think they will get this trend? We will see at the end of the year.

5. Facebook will always be king

 With Instagram´s announcements, making a debut to “Stories”, developing new functions of robots and adjusting their advertising meters, several people predicted Facebook would be king of social media. But, what is the real situation?

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As we see with this graphic, the major part of Facebook growth comes from countries in the Pacific and Asia and other developing countries. According to TechCrunch, Facebook is focusing in the developing world with apps such as Facebook Lite and Instagram offline. In fact, the average income for user out of Asia, Europe, United States, and Canada is 40% higher than last year.

6. Chatbot revolution

 As Chatbots develop, several marketers predicted brands would adopt this new way of communication in their marketing strategy.

 What really happens? Facebook has showed new characteristics allowing brands to develop robots so users would be able to order food (some brands are introducing this). At the same time, El Pais offers a Chatbot tool in Twitter, where the user has the possibility of receiving news privately, making a previous selection for topics and interests. Air Europa also offers the possibility of receiving associated notifications and having the counter receipt information beforehand, tape for suitcases, boarding gate information, etc.

In the second graph, we can see the growth of Apps versus Messenger robots in their first phases:

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Source: Bloomberg 

There are still 6 more months to finish the year. What Social Media trend do you know has worked or not?

Athletes on social media: who will become king?

At this point nobody doubts athletes about having power in society, and social media confirms this. Brands are taking advantage of betting on this formula, since social media is the shortest, quickest, and most direct way to get to your audience taking advantage of credibility millions of people have as their idols.

Sports inspire several people we only have to observe data from the last Super Bowl since it has been the most commented in social media with more than 110 million comments on Facebook and Instagram, and becoming a TT globally overcoming 27 million tweets.

According to Forbes, 85% of users trust generated content from influencers than traditional announcements. These athletes enter in this scene as sport influencers where they recruit towards a huge community of followers who are always paying attention to their posts.

 Which sport athlete will take over social media?

If we talk about a sport athlete and social media, the first name you should think of is Cristiano Ronaldo.

The Portuguese has triumphed with more than 277 million followers, overcoming Barcelona athletes Neymar and Messi by 100 million followers. Knowing this information, seems less strange to us because Nike has recently confirmed a lifelong contract with CR7´s 1.000 millions of dollars. According to Hypebeast, Cristiano produced a value of 500 millions of dollars for Nike this past year.

In all of 2016, Cristiano Ronaldo published 1.703 times in his social media producing more than 2.250 millions of interactions according to the Hookit data. Out of all of them, a reference was made or Nike´s logo is visible in 347 occasions and had 477 millions of interactions.

Athletes with more followers on social media? Between men triumphing soccer players, only Lebron James strains on being the top 5 athletes with more followers. For women, it is between tennis and wrestling where Ronda Rousey and Maria Sharapova fight for the first spot with more followers.

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Game of Thrones: Cristiano vs Lebron

 The sports channel ESPN has produced a ranking of 100 famous athletes from the world keeping a capacity in mind for every athlete, number of followers on Social Media (Facebook, Instagram, and Twitter) and how popular they are on Google searches.

According to the prestigious North American channels, Cristiano Ronaldo, Lebron James and Leo Messi are the three most influencing athletes. From the first ten found on the list the following are found: three soccer players, two tennis players, two NBA stars, two golf players and an athlete. Here are the top 10:

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Oh my God it’s the bug!!  

A few weeks ago Forbes magazine revealed a huge amount of money athletes make when posting on their social media. The report states the Portuguese soccer player, Cristiano Ronaldo, won the Golden Ball four times, he wins more than a million and a half of dollars thanks to his almost 300 million followers.

Neymar, Usain Bolt, Gareth Bale and Leo Messi complete the ranking demonstrating soccer, is not only the best sport, but there is also money:    

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According to the 2016 data posts from Opendorse, a consultant specialized in personalities, sports and diffusion, Cristiano Ronaldo repeats as the best athlete paid by Twitter, with an income of 260.490 euros for every tweet, after him comes NBA, Lebron James, with 123.763 euros per tweet, and the Brazilian player Neymar, makes 100.000 euros for every tweet.

The first Spaniard is our Rafa Nadal with 51.452 euros per tweet posted, followed by Jorge Lorenzo and Marc Marquez making around 20.000 euros. The report also reveals more than 2.000 professional athletes signed more than 5.000 in the Twitter publications.

Confirm your list of followers in social media and confirm which athletes you follow.

A lot, right?

SEO on-page: 8 tricks for optimizing products

Every time we write a content, we do it with an end. Refilling a questionnaire making a sale or clicking on a link are some of the conversions we have had. Yes, we have to outline some objectives and from then on, we can begin to think about what we are going to write about. In the end, we want to situate our webpage in Google and with them, we want to finder users who know about our product and service.

That´s why, you cannot miss out on these 8 tricks, this will certainly help optimize your content. Shall we begin?

1. Title

The title of our article should be a descriptive summary about our content. It should always have key words and it should be long enough to divide it in the market, avoiding competition. So this is how we will get users interested in our product.

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For example; let´s imagine we have a title: a technical piece BMW 330d346. For their selection, we have focused on Google Suggest, the one showing us a sample about searchers for users.

 2. The URL

 The URL should have key words we want to situate and this is something to keep in mind! We should avoid some special characters. It is also important taking care of the telephone directory structure as a way of having accessible information for users, as a way of having organized content in the content.

Example of a URL; todofichastecnicas.es/ficha-tecnica-bmw-330d-e46/

 3. Goal Description  

The Goal Description should have content with keywords and should not exceed more than 200 characters. Different from what other people think about in the goal description, a small content is showed on the web with your search results, this should stand out to get the best CTR.

Words such as thanks, discount or try on help get a consumer to click, just like great formats.

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 4. H1, H2, H3 Labels

These labels H1, H2, and H3 are used to organize information in a hierarchy of pages. H1 is the valued label on the SEO page. Your post´s title or page should have the H1 label, H2 and H3 labels have less SEO value, but it is used to structure content.

 5. Alt Characteristic

 Search Engines do not interpret images, so we use the ALT attribute for describing images. Also, the navigators use an Alt attribute for people with vision issues so they hear the description of the image. It is very important including images in your post or page with ALT labels. When using a CMS like wordpress SEO plugins exist and make your homework easier.

 6. Black/Cursive

The keyword in black and cursive in the content includes the significance of a search engine with keywords. It is a good practicing and using black and cursive for content for strengthening the SEO and enhancing reading.

 7. Links

There are two types of links used for content: inner and external links. It is positive for a good SEO connecting related content to external webs. Google does not recognize as something natural our webpage lacking links. We recommend these links and pages of authority as the same topic contributing value to the user.

A plugin in WordPress called Table of Contents plus is downloaded here and it produces an automatic index with all of the titles, providing internal links sharing link juice and improving the user navigation. Here is a piece of information: is this the same Wikipedia uses and we all know what situates Google, right?

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 8. Keywords with similar meanings

In conclusion, keywords related with our product or service should be present in our content from the web, but not only do we have to center them in, it is also necessary to use keywords with similar meanings.

What is certain is our content should be have quality and we should award an users´ experience, offering them what they demand. In another way, we have a rebound percentage, which will have us situate in an impossible manner. Also, when using a technical black hat, the algorithm penalizes us and we use Google dance. But that is not the only thing we want, right?

For this reason, it tries to offer a major content extension than your competition and with more quality, trying to take care of keyword density and using synonyms and related words.

We hope with these 8 tricks on-page can optimize your content and get the eager number on Google. Have you put them to practice in a certain way?

Packing: their role in making a purchase decision

We have heard the following phrase “the most important thing is what is on the side”, but the statement depends on the context. Through profound and concise marketing, in the consumer´s mind, our product´s package is not only important, but it makes a decision in the moment of wanting or not wanting to buy.  

#Packaging: The product´s package makes a decision in the moment of wanting or not wanting to buy.

We look closely at the consumer goods container, the one that has a “cool” appearance, is the result of hours and hours from the designer study.

Basic Packaging Objectives

Here is a summary for basic packing objectives:

 Keeping all of this in mind, we see packing as an essential product when the time comes to have a strategic and effective plan.

Now, through all of this fundamental role of packing, it is important to invest in design, studies have to fit necessities well for each product, their premise, their benefits, we need to understand what the correct color will be for the consumer to invest it. This should all be proceeded in a package and the designer should spend in their products to overcome the 30.000 incentive battle when we suppress this, every time we go out in the street.

Things to keep in mind for a packing agreement

What should we keep in mind for our packing design to be suitable? The language used by designers is sentimental and nourishes archetype and incentives we are attacked with daily. An aspect of buying proceeds with the product at the same time, in other words, the appearance, loyalty, or the function. Emotion and reason are combined when it is time to out this in our stroller. A great designer will find a way to balance both factors, meaning when someone stops in front of a window display, they look at the product for what it truly is. This is key to become successful.

Some packaging examples

In all of the examples that exist, there are limited editions (nostalgia plays a huge role)

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Packages chosen by their originality:  

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Now you have seen intelligence in your product. Do not stop in designing a product because you think it is politically incorrect…dip in like our friends Merkel, Sarkozy, Putin, Obama and Berlusconi! This is absolutely clever, right?

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With some scenarios like this, you are probably deciding if you buy a product or not.

Do you think content and continent are bound?

Intelligent searches: in regards to artificial intelligence

Knows about everything and has everything. This is the principal motor for searching something, Google, is capable of processing more than 1.000 millions of petitions daily. Key words, images, news, movie billboards, recipes, tutorials, song lyrics, time or flights…nothing resists the number in this search engine.

“Nothing resists Google. It can process 1.000 millions de petitions daily.”

This responsibility is not allowed to stay behind. That’s why, this great, justified, Larry and Sergey Brin page, keeps on making us greater. What is this reason? A little bit ago, a new way of intelligent searching is focused on artificial intelligence. In the future, it makes sense waiting for Google to have more precise searches, but until what extent is this tool unbeatable?

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How does Google’s new way of intelligent searching work?

Since it is easier showing something than describing it with words, Google is working on what has already been baptized in Google’s Visual Search (a supplemented version of what Google Googles failed). Now, you can find an Internet product by seeing a picture of it on your phone or an image we have kept.

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In case of having a doubt, Google has established a series of categories to help recognize an object: Clothes, footwear, backpacks/bags, sunglasses, barcodes, products, places, cats, dogs, and flowers. These categories not only help improve the search velocity, but Google’s Visual Search will continue to learn. When searching something, Google will show us images of a carrusel, products or similar results.

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 Some experts consider this method will face some issues in regards to camera problems, not being able to recognize all the objects, even though this function has stood out in tries. Is the brand thinking about introducing a new Google Assistant system?

What´s certain is Google was born as an Internet searcher, but since technology has kept advancing, ways of finding things online have changed. As we know, the search engine gave the first step in regards to the indexing process associated with keywords (only appeared as searches with one concise word). The semantic search added a natural language (did not appear as a word, but as a meaning associated with it) and from then on, machine learning was added to contextual searches. 

What is the second step?

Just like Forrester mentions, there is no doubt searches will pass by cognitively, adding a human interaction, we have to keep in mind the tool is part of the new generation of business searches. A piece of information we should not miss out on is 54% of workers are interrupted by their work from information searches, doubts, and answers.

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As we have observed in the graphic, everything seems to indicate, in the future, we will get to know the “Neural Lace” a concept developed by Lain M. Banks, when the brain works as a dispositive. Is this unlikely? We do not for sure, but what we do know is technology keeps on advancing with big steps and especially with intelligent searches.

What about you? Do you think the new Google intelligent searches will be successful?

 

Automatic translations: there are no obstacles for communication

Attention navigators! From now on there will no longer be obstacles when communicating with another person from another country. Waverly Labs has created Pilot, a pair of headphones allowing two people to communicate in different languages, without having to interpret and understand each other´s language. Surprising, right?

With this reason, there are new functionalities in social media when making life easier for users. One of them are automatic translators, the objective is creating a global engagement and understanding for the majority of people.

Facebook, Twitter and Google+ are the first social media including this new function, but, however, Instagram does not fall behind, it also has added automatic translations. However, we have a small doubt about this new tool, until what extent are these social media translations effective?  

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Instagram

During the last couple of years, it has grown effectively. According to a study published on Reason Why, this social media network now has 500 million users each month. With around 6.000 and 6.5000 languages in the world, Instagram has introduced their new automatic translator.

In fact, Instagram will translate the users´ native language to titles, comments and biographies in other languages. In other words, profile biographies comments and other languages´ titles are translated in a language selected by the user.

“The Instagram community has grown rapidly and has become more global than we have imagined. We love the fact that you understand the story at every moment, without caring about the language barrier.”

This is what they have commented from Instagram. Even though we get to know languages more often, Instagram´s function objective is publishing content for everyone to read and understand the message.   

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This translation works for the rest of social media and we will see this later on. When Instagram detects a text in some languages supported by the translator, it will give you the option to translate.

The translator introduces an issue that is not precise, since most of these are literally translated word for word (they still have not developed a function more precise like Facebook has) Another thing to keep in mind is it omits hashtags, if they are placed in the text, the outcome appears to be funny.

Facebook

According to Facebook, 50% of the community speak a different language than English. For this reason, Mark Zuckerberg´s social media will not allow losing the “luxury” to lose followers and decided to introduce an automatic translator.

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This tool has the option of “seeing the translation” passing the story. Now, the page administrators and users´ form a unique message in several languages and users who receive this message will see this message translated in their language.

What allows this function? According to Facebook, users interact in an easy way with pages and people that follow them. At the moment, the company confirmed in 2016 more than 5.000 thousand pages are used with an automatic translator and publish media 10.000 times a day, not more or less!

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The multilingual construction of this experience is simple: the user writes a message in their language; after creating a new entry, writing the message in other languages will appear as an option (even 45 different languages). Facebook confirms that <<these automatic translations are produced for automatic learning models>>.

It is certain, every time they are more precise, since this social media has several years improving translations through surveys with their own registered users in social media.

Facebook Live also includes video subtitles: is this the right answer?

fb live

We have seen how Facebook thinks about everything, especially with automatic translations in posts and comments. Their usefulness, Facebook Live, for the retransmission in direct videos, does not fall behind. Mark Zuckerberg´s company has popularized the use of subtitles in videos as an alternative to audio, but there was no access to streamings.

What is the objective of this new function of Facebook live?

Now, communications carried out direct videos by adding and making subtitles. What is the objective? Taking the hearing disability out. So, Facebook bets tremendously by including everyone in their largest bet: video content.

 This entrance results in a positive way to the disabled, but it can also be a disadvantage for subtitles automation in real time, since grammatical errors will most likely appear, changing the meaning of phrases.

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Twitter

In contrast to Instagram and Facebook, this social media with the little blue bird trusts another company instead of having a translator. In this way, Twitter uses Bing´s translator for messages.

The function is activated from the configuration of Twitter´s account users, having the option to demonstrate Tweets as translations. As the same in Instagram, the translation is also automatic, since it can produce grammar errors and the comprehension is difficult due to the users.  

Another disadvantage of this function, is you can only use it on a computer, not a phone.  

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Are translations arriving further in the real time?

English, Spanish, Russian or Mandarin. Social media has taken a huge step for a simultaneous translation and has made several barriers disappear. This way, communication has become revolutionized in real time. Now, thanks to the simultaneous translations, transmitters, and recipients from content get a free-flowing communication, without interruptions.

Will we get to the point without having to make an effort of learning a language? What do you think?

Connect more to videos: add up your brand

Let´s suppose content will now be displayed through videos. According to a comScore and Shareablee study, there was an investigation about behavior and digital consumption from users and content in social media and businesses in Latin America. Video content growing in social media produced by brands is at least 67% in the last year, increasing with brand and user interactions by 39%.

In fact, a study from last year from Global Web Index reflects young users are interested in audiovisual information in the Internet.

With YouTube growing and 4G expanding at a consumer level, social media´s interest is improving their functionalities, for example, in a video format integrating in a society. In fact, 30% of users share videos with video content.

But which social media should we use to connect with an audience?

YouTube

Basically, it is a popular video origin. Since their launch campaign, it became the principal source for receiving 400 hours of content per minute according to Google. At the same time, the Latin American study revealed YouTube is used by 81% from Chilean internet users, followed by Argentines with 77% and Peruvians with 76%.

Taking note of the powerful Millennials

If we take note on the quantity of people connected, taking decisions, we are talking about Millennials. Do we know some of the reasons why users consent with this platform? More than 50% of them want to learn from this, or just to educate themselves more.

Due to people being more independent, we do not need to ask our parents for something we can find on YouTube. If we want to learn how to cook or fix something at home, it only takes looking at a tutorial in social media and following their instructions or steps. This is where the gender role begins to kick in with infoainment, combining information and entertainment and this is key for brands to become successful.

 If I did not see it on TV I´ll see it here

According to Google, 76% of Peruvian users confirm using this channel as a first option for seeing a program with different TV schedules, differing from Argentina and Chile since it is only by 66%.

We take note on Reviews

At this point, “influencers” influence a lot, since they are well known with reviews, for trying products, and they have more credibility to speak about your brand (the majority of cases, users trust themselves instead of announcers) The difference between an announcement selling experiences and who is showing you the experience “without anything in exchange” (apparently, a lot of cases ask for your loyalty and channel subscription) is evident and there is no need to despise income producing displays.

Facebook

Since 2015, Facebook began changing their rules in regards to reproducing videos in their platform. Thanks to the automatic reproduction and the reproduction counter, began giving more visibility to posted videos directly through Facebook instead of posting everything on YouTube.

In 2016, video content produced by brands increased by 54% in Latin America and 95% in USA.

At the time, gender increased from 43% of engagement in Latin America and 52% in the USA.

How can we take advantage of this opportunity that is increasing? We should submerge ourselves at a swell level throughout the following years.

What Facebook recommends for creating attractive videos

Be brief: If our content is going to market young adults, the major value for them is great and short video quality, differing from older adults preferring longer videos.

Design videos without sound: As we all know, sometimes when we see a video we need to deactivate sound for various reasons. For these reasons, Facebook recommends including subtitles, logotypes, and products so it can be direct as possible without audio.

Have your business reflect on the video: By improving your branding, it is recommended your brand has a well-defined personality so your content has a spirit reflecting your business with colors, topics and images present from the beginning, this is how your brand will easily become known and remembered.

Capture attention quickly: In addition, and vital importance connects your public to the first seconds so your attention is immediate and captures your users´ attention. When you transmit the message quickly and capture their attention, you will have more possibilities.

You ask yourself, what is happening with Facebook? Ampere Analysis argued Facebook will be the platform used twice more than announcements producing brand awareness.

As a consequence, Facebook takes advantage of increasing video use for publicity, is not a something new (or a secret) since the social media from Mark Zuckerberg wants to win over Google. According to his statistics, everyday 100 million hours from a video are visualized, since Facebook has introduced announcements as a part of them, but what is this about?

The rules are similar to YouTube´s, it is all about creative content. The difference is that YouTube publicity is by pre-roll videos, Mark Zuckerberg´s social media is mid-roll, meaning announcements are 20 seconds long for reproducing and not at the beginning. We have to keep in mind another detail: videos 90 seconds long appear, since people in charge of creating content should make the effort to become attractive.

Instagram

Since their arrival in 2010 until Marc Zuckerbeg bought it, we can see a huge impact this social media network began to have when it developed more functions, it reached 700 millions of active users in April 2017.

One of the reasons for this increase came from “inquisitive” information, however not with “Stories.” This new function came from Snapchat and has gotten 150 million people to log in the application, according to Mashable.

If it is true content is posted principally with a picture and videos. We must keep in mind the quality of the content is most important. When the time comes to promote our products, we need to know the type of people who are using this social media: users look to share experiences, cuisines, landscapes or their daily life.

These are some of the examples these brands know how to use in their new space:

Experiences and beautiful landscapes  

Redbull

Experience with events and mark your presence!

Adidas  

Outfit ideas for users

Topshop

Behind the experience, comes intimacy

Mercedes Benz

But, how can we connect to get other new users?

Everyone already knows what Instagram publicity is all about, especially with their “Stories”. But, in what way? In order to not interrupt the user while navigating through the app, story announcements will appear in transition from profile to profile. An image will take 5 seconds and videos 15 seconds. This is true, a user can omit this type of publicity in Instagram if he or she wants it to be, just like Stories people follow.

With all these new formats, brands have more opportunities to get the best of digital marketing, always looking for the quality content.

Toursim in Spain: How do you promote it on Social Media?

“Spain is what you want. Spain is what you need.” This is what a slogan recites about when using tourist brands as a way to promote Spain as a vacation destination.

Travelers depend on smartphone applications for travel purposes. According to Social Media Annual Study, in Spain 82% of the Spanish use social media. But, how does Spain sell itself on social media?

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Web

Turespaña

A public organism devoted to marketing, commercializing, and promoting Spain as a destination for vacation. The webpage makes it easy for tourists to plan trips and they have their offices in eight different geographic areas, in a way it is promoted internationally.

In their social media, this brand is present in all of social media, even though it falls on Facebook, Twitter, and Instagram the most popular strategies for Social Media.

The web is the attention grabber based on its intuitive with simple organization, by taking a glance, we will find several interesting sections for users: activities, updated events, routes and a cultural agenda, in other sections. Also, it contains several widgets where different independent communities and other information guides. I just mentioned the social media icon allows quick access to this.

In Facebook, for example, there are already 1.741.954 fans. In Twitter, for example, the number is smaller but it counts with a despicable number of 269.247 followers, the next one in line is Instagram with 235.000 followers. On the other hand, Youtube, is a “set aside” social media with the diffusion of videos, it has a number of considerable shareholders: 12.419.

Turespaña focuses on promoting a cuisine through videos, advertising campaigns and appealing images with great quality in social media.

Real Recommendations

Minube

Recently, in the United States an article has been posted as a cover page for the Huffington Post, where 20 reasons were quoted to leave everything and travel to Spain. According to some travel recommendations from Minube, the web has decided to reach 120.000 “Me gusta” and is shared more than 18.000 times in Facebook, has reached hundreds of retweets and have published thousands of tweets.

minube

We have found a popular page in the Internet. It is about a webpage where content is created by their own visitors, reviews are used with images after people visit specific places. This helps travelers plan their trip, it´s a way for the tourist to find out what he/she will see for the first time (and in occasions, without editing in Photoshop). Users find interesting places to visit, cuisine, leisure options and a long etcetera. At the same time, the web also includes other services. You can discover more than 180 countries and more than 15.000 cities all over the world. Be careful since it grabs your attention!

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Facebook

A social media network consulting users at an inquiring time about destinations they have in mind. Due to this, travel agencies and official organisms take advantage of using content marketing, sharing links of the most visited places. Also, they publish attractive images and create a contest by invigorating a community. The goal is to have more followers and promote other brands in the tourism industry.

Looking for content in Spain´s provinces, Facebook´s webpage with more fans in Spain is Tourism in Madrid with more than 181.000 followers, then Malaga with 147.000 fans, and Seville with more than 95.000 fans. The last publications of these pages continue, they nourish the blog, with pictures of their users, their own content, culture, and cuisine.

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Instagram

 In social media an image produces an immense amount of interactions for whatever type of content, since we process image 60.000 times faster than reading texts. Users flee every time from publicity, this is a perfect way to get closer to the public in a network (the millennials) and get more credibility by promoting tourism in Spain.

The Instagram account @spain has more than 150 million active users and 8.500 likes per second

Images transmit immediate emotions and are allied perfectly by creating wishes and stimulating an interest towards the public. In other words, more people will have the desire to know more about the topic, place, and service. One of the tourism accounts with several fans is @spain, they have 234.000 followers, always using the hashtag #visitspain in their publications, an account with more than 150 million active users and 8.500 likes per second.

The best strategy for business tourism for Instagram is by causing an “I want to be there” effect. It is clear: an image is worth a thousand words, right?

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Twitter

Which are the most important specialized profiles in Twitter?

Twitter is a channel of information where tourism accounts perform an in-depth analysis sector, help control trends in a changing world where this is key, however, it requires effort. As we know, at the moment, shortness, and instant factors count with this social media. Also, a lot of profiles reinforce their content with other users, just like comments, RT they do, registered projects and pictures of other users.

For example, @CNTTravelerSpain is one of the related profiles with popular tourism places, since it counts on more than 53.000 followers.

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On the other hand, I have mentioned a person with great influence: @Paconadal is a reference for travelers and consumers. Besides being a race and author traveler for one of the blogs most read in the country, their interest abides in a journalist example born offline where he has adapted online with Social Media without shock.

YouTube

When the time comes to promote, YouTube is a basic channel allowing users to show videos (videos must be short) especially interesting places when the time comes to plan a trip. The Spanish cuisine is another protagonist for creative content in this portal towards the millennial generation.

In this way, the profile we mentioned before, Spain, has the most shareholders in YouTube. The strategy is based off promoting different types of independent cities and communities in Spain through great quality videos and a lot of languages, including Spanish. At the same time, when it is about a special (national tapa day), a channel will promote intensively with a series of videos.

A video with more shows is a survey right at your door fulfilled in Italian with more than 53.000.

Blogs

As we have commented before, millennials are the on top of the digital world. In fact, as we have seen, before going on a trip, they tend to inform themselves by reading reviews, blogs, and on the other hand, after that leave their opinion in social media apps. That´s why having a travel blog is very important and promoting tourism in Spain comes from diverse perspectives. Also, certain influence leads tourists to make these decisions.

In Easy Viajar we find various blogs of tourism in Spain. At the same time, reaching the network, we find blog influencers, whose log books have changed in reference, just like the Paco Nadal case, from El País.

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Spanish tourism, far away from holding back, instead grows

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Now, we have seen how tourism in Spain is promoted in different ways. According to a superior graphic, the latest trend in Spain´s tourism is increasing. Do you think it has to do with users spending more time on their phones interacting over social media?

Adblockers: Advertising enemies?

You are navigating through the internet and all of a sudden you come across a disruptive announcement. A video, an interstitial banner, or a pop-up, it does not really matter the way publicity interrupts you while navigating the web. Your instant reaction (almost impulsive) is leaving that webpage or finding another solution. Possibly, the solution to this issue is installing an adblocker or blocking announcements. At least the case for 615 million dispositive using it (11% of users in the world), according to data in the Adobe PageFair in 2017. What is happening?

CLICK TO TWEET

Why do users use adblockers?

The answer is simple. Before digital advertising, users have been tired from this for various reasons, especially young adults 16 and 34 year olds (the millennial generation) the most inclined towards adblockers, whereas the lower ratio were users between ages 55 to 65, according to the Connected Life of Kantar TNS study. This is logical, since this time zone is less “digitalized” than normal.

However, the most interesting piece of information is extracted from a survey from Adobe PageFair and published in iabtrends.cl: the interruption is not the principal motivation for Internet users using adblockers (this is only 29%), without the users are more worried about Internet security (30%) and confirm they have installed one to avoid virus exposition and malware. These two causes have other reasons such as velocity (16%) than a website with more ads (14% and privacy (6%).

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A huge battle between announcements and adblockers

There is an irrefutable saying: when announcers invest in digital advertising, there is an increase of adblockers that impede consumers to receive their messages, every announcement a user does not see means they are losing money. Online communication does not have much luck, since advertising is their principal source of income.

With this demolished scenario, announcers and online communication are not going to stay behind. In Germany and France, there are some courts behind the adblockers, accusing them of not respecting the law. However, some have found the way to win over recipients and their content. In other words, raising awareness campaigns about the importance of publicity in the Internet and guaranteeing a user about receiving free content that is not paid for.

However, this is not the only battle they have liberated, they have not permitted content if the adblocker has not deactivated it. But, how has this been effective? Having in mind 74% of adblocker users have abandoned and blocked websites.

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Is Google the one to blame?

Content blocking is not anything new. The time to find something to “blame”, everyone points at Google Chrome with Ad Block Plus as the extension mostly used, but the one who started this was Apple with the latest iOS9, introducing the possibility to block through Safari.

Nevertheless, can we really blame Internet explorers? Or should digital advertising reinvent and bet on a “friendlier” strategy and less invasive?

How to overcome the gap between adblocking and advertising?

It is evident. There is a gap between advertising and adblockers, but should be done to stop it?

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The result is paradoxical since young adults between ages 16 and 34 reject digital advertising, however, at the same time, they are the most receptive towards brand content in social media (42% of the border between ages 16 and 24 and 41% between internet users ages 24 to 34).

This way, a phone and social media revive candidates to reach users. But not only them, there are still more.

Are Adblockers enemies of publicity?

Even though adblockers seem like inquisitors against publicity, it is certain brands see it as an opportunity for users to fall in love. Publicity and consumers are convicted to understand, but not in whatever way. We have seen in other posts several strategies where announcers cannot eliminate any, so we will include a brief a summary of them here:

Content Marketing: There are several ways where your product or service is still subtle, without realizing what you are looking at. Through blog posts, websites and social media, marketing content results in philosophy stone in all kinds of appreciated strategies.

Native Publicity: What will make more sense, an invasive news announcement that has nothing to do with the content the consumer is looking at or one that has a relation? It is time to bet on native publicity. 

Remarketing: Remarketing is a functionality allowing personalized announcements for users visiting the web. The user will not feel intimated with announcements that do not have a relation with their likes and interests.

Publicity in Social Media: Not only does organic content nourish brands. With publicity in social media (Facebook, Instagram and Twitter) comes other effective ways of getting to an audience, especially with the division and metrics, we will get to know what interests and motivates them, without interruptions and in a subtle way in competitions and contests, etc.

All of these actions frame an Inbound Marketing strategy, like we have seen before it is a way of “calling education to the door” from the users. With adblockers growing daily (it is around 37% according to the Adobe PageFair study), it is clear users are asking to change the way publicity is used. Why not invest more in time and dedication to please them?

 

Sharenting: Is it too much overexposure?

You are a parent, you are engaged in social media, you are proud of it and you may have overexposed your children with pictures and videos. Welcome to the Sharenting era!

What is Sharenting?

Sharenting is a peak and a combination of sharing and raising. According to an American study around 569 parents from 0 to 4-year old children in the University of Michigan, more than half of the mothers and a third of fathers share their children´s life before they are born. Have you ever thought of this being a risk in the future? How will the child react when he/she is consented? The majority has an extended digital track, created by their own parents”, signed by Sarah Clark. 

sharenting

This is how it is seen in Social Media

This latest trend has collected some dimensions that the British dictionary Collins organized their pages with one of the words 2016, relating to Brexit.

Social Media is a way for people to communicate publicly; socializing is needed, obtaining recognition, empathizing, knowing everything about someone daily, pictures of vacations, etc. Without going further in the subject, Tania Llasera, the introducer, choose to post pictures of her child daily in Instagram, this news has impacted Sharenting and promised to change, however will she? For the moment, she only has posted 11 pictures after her publication.

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There are also parents who include their children through channels of communication. For example, the youtuber DaddyOFive, with more than 750.000 shareholders, has lost safekeeping of his children ages 9 and 11 because they were mistreated in front of camera. Is this really worth it? Just to get followers? This is ridiculous and crazy!

sharenting video

This is a terrible example we are used to seeing others. As you know, babies and children are the major stars or celebrities of social media, who has seen YouTube videos of children falling off the swing, running into toys, getting hurt, laughing or crying? Parents who post these types of videos are not aware these videos can become viral and ruin their child´s life.

Ex CEO of Google, Eric Schmidt, has confirmed in some interviews the following: “in the meantime we will have online information about embarrassing teenage pictures.”

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What do you think of Sharenting?

In this Sharenting article, overexposing your children, reflects on being aware of what we are doing in social media with children. Parents, aunts, and uncles will continue in the future. “Children need to create their own identity and develop their own public and private sense.”

Possibly, in the moment, before posting a video of your children on social media, will you think twice?

The key about Mastodon: is this the end of Twitter?

¿Twitter? That´s so 2008

If you know how to articulate this and consider social media (as the latest trend) is becoming out-dated, we congratulate you: a new social media with mastodonic dimensions (literally) little by little is taking over the little blue bird. So if you are tired of 140 characters (where the multimedia content does not even count) and you feel like changing your tweets to toots, keep on reading this post and we will inform you about this social media.

1. But…¿what is a social mastodon?

This territory should not scare you (it´s not like everything is going to be.com!) In the first place, Mastodon, is a social media software and includes open codes. In other words, whichever person is allowed to implement Mastodon from different places, offering different spaces to different unifies topics all under the same name. This combination of spaces and petitions are known as “fediverso” (adding federal and universe). Therefore, we begin from global to local thanks to different thanks to different people creating different spaces under the name Mastodon, but dedicated to different topics, from politics to Game of Thrones.

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2. In other words, a twitter is changing

Mastodon is more than a “twitter changing”. With a similar aesthetic to Tweetdeck and fediverso margin and the possibility of a person implementing a new request. The principal characteristic is the character limit: not only 140, but 500. Also, the messages you send will become toots. The timeline (critiqued in Twitter for some changes) is not only chronological, but also public. In the mean-time and later on, this social media will begin growing and progressing, will have the possibility to create private profiles.

On the other hand, Mastodon creators define their design as “ethical”: meaning, without advertising announcements and without supposedly searching possibilities.

3. Open code…does this suppose a change in a political use?

Radically. Mastodon´s rules are quoted explicitly by prohibiting disturbance of others, just like the private publications. Also, it does not tag along to lamps. The penalty of defaulting these regulations, directly, disables profiles. This contrasts with interventions of Jack Dorsey´s social media, whose interactions against cyberbullying are relaxed.

Between other topics, this new social media prohibits “racist, sexist, xenophobic or encourage violent nationalism, related to children porn, related to the Nazi Holocaust or lack of self-acceptance” messages. We can say the Mastodon social media protects users, trying to mark distance with harassment and number of trolls in Twitter.

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4. But, are there users or is an abandoned desert?

Honestly, it just depends The key is choosing a request in the right moment. It is possible, between 400 petitions to choose, you have ended up with little activity, it seems there are few users. But, in the Mastodon´s total, we can say there are users. Recently, mastodon.social´s petition (in generic, by calling it some way) collapsed by reaching their maximum limit and closed their profiles during several days. Rumors say “every Twitter update bring a new crowd of Mastodon users”. Even if it is true or not, if it is noteworthy Mastodon´s birth was produced when their creator, @Gargon, discovered Twitter´s time line was not chronological.

 It is growing effectively and Twitter a social media who is not only holding back, but is shaded with an immense number of bots. Effectively, it brings us the question for the future in this social media.

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5. Do you have an opinion about Mastodon?

Honestly, the latest trend is using the little blue bird. In the social media and digital marketing world some think Twitter will fail. If we I have to say, Twitter is not completely terminated (or maybe it is not since it is growing in a new space).

But, why? This is so simple. Mastodon is picking a number (until everything is said) of unhappy users with Twitter. But there are still users (an immense number) using Twitter, inclusively using it as their principal social media (instead of other such as Facebook). Mastodon imagines an obstacle for Twitter (same as Snapchat with several young adults using it). A reflection time process is needed for every user (even brands) by deciding which social media they want. Overall, what comes in the future is an immense number of people for different social media more specific and specialized every time.

In the meantime, which one do you prefer? Tweeting or tooting?

Emotional Branding: Humanize Your Brand

It is not a secret Internet has changed the world: people´s values, how quick people receive information and the way products and services are sold by brands. Everything has changed!

Every time it becomes necessary to use the Internet. It is important having web and social media allowing a “match” with their clients, keeping them informed and making sales.

This digital transformation process is seen as lots of businesses beginning to understand their digital presence is fundamental to their potential clients, but there were some issues that appeared. Brands recognized through social media began having issues with their connections, it is already time to humanize content.

Humanizing the brand is possible

An extremely powerful marketing tool by promoting loyalty and multiplying it is the relation between the brand and their clients; a simple smile, treating them well, a tone a voice; brands should offer more than products and services, creating experiences and generating emotions. Is this possible through a computer?

Even though imagining it seems impossible, reality is another thing. During the last years, brands are beginning to humanize themselves, giving themselves personality, adopting a head position, achieving fundamental links to clients. Let´s not forget: behind a brand there are people working in services for other people.

Humanizing a brand does not consist in being a cold shop, by changing to a devoted community, thanks to the link produced, means becoming the center of attention in your messages once your services and products are offered. These are some ways.

People for People

 By demonstrating to people you are part of a team is key when you are humanizing a brand, since it denotes transparency, proximity to users and giving a prideful business sensation.

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Take advantage of the situation

Some important factors are events and determined dates for our target. Including link content becoming effective when we look for empathy in a community. 

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Content Value  

No one goes to see the first deal on social media, it is important understanding, if we do not offer any interesting content to our users, slowly they will begin unfollowing us. We need to post interesting topics and they need to relate to our product in an indirect way. This way everyone appreciates the brand even more.

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Demonstrate an experience  

Show people the true spirit of your brand and the feeling of experimenting your product. Let them imagine and share their experiences.

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Emotions

More than a product and service, your brand should reflect a living style. Your brand should have enthusiasm, share stories and should be human.

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Brands looking for influencers 

Another effective resource and when brands begin implementing influencers. This practice results to be very profitable and innovative for some brands, even though, in general, it demands a high inversion, since not all brands are the kind to call out these types on announcements.

For example, the prestigious brand, Calvin Klein, hired two youthful models.

On the other hand, Justin Bieber and the model Kendall Jenner made an impact on millions of sales for garments all over the world. In this case, the hashtag #MyCalvins, the same one worked to obtain 1,6 millions of references and an increase of 3,6 millions of followers in social media for a couple of days.

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This year, Oreo, one of the most sold cookies all over the world, launched the “Challenging Oreo” campaign. They used the singer, Christina Aguilera and the soccer player Neymar. The advertisement posts in social media, we can appreciate celebrities showing fans different ways of dipping the cookie in milk.

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In the beginning of 2017, the model Bella Hadid was hired for Nike´s image for sneakers. It is all about x RT Nikelab Dunk Lux Chukka. In several social media advertisements, we can see the young 20-year old girl showing off her shoes, sometimes in Riccardo Tisci company, tennis designer.

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These are the new directions for digital marketing, where the brands find the way to connect to the consumer in a subtle way, binding the brand together with feelings, real stories, people and experiences.

Computer Graphics: 5 tips to do this the right way

In reality, what we see does not always go through our minds. We live in a toxic society and if we do not summarize things for the reader, he/she will leave, and go back to seeing Instagram stories (which he/she probably has already seen in the metro).

Reading 10 paragraphs without seeing images is hard, right? Especially when we have to find concrete information about a topic. This is why computer graphics are the latest trend and knowing how to do this is the key to success, we will give you 5 tips which will help you immensely.

1. Information

When we documented this previously, it became essential to begin with computer graphics. Without it, we do not have history, and nothing to say, it is important having reliable data supporting our arguments.

Do you need help? Without a doubt Google Public Dara or INE, are your alliances in this battle.

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2. History

Before thinking about how your computer graphics will be, you should keep in mind what you want to say exactly. What do you want to tell? How do you want your reader to understand? Who is the message directed to? Once everything is clear, elaborating the message will be a piece of cake.

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3. Organization

After you know what you want to say, it is time to organize the content. How are you going to? Once the information is compiled and creates history, structure your data, summary and try to focus in the valuable content.

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4. Style

A computer graphic that is not eye catching, what is it? It is just like mac without cheese, an ocean without fish or the world without a sun. Let´s not be dramatic, but come on this does not mean anything.

The computer graphic objective is sending the message through the users´ eyes. Meaning, in an entertaining and eye catching way so the information is relevant to share.

Advice: do not mix styles. Use font combining with yes or no in different words. Follow the correct line, meaning: if you use graphics, merge them together, if you post illustrations, make sure they are similar. If you put everything your mom and dad do it will look like a hodgepodge. In the end, you will have to decode it.

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5. Size

The size is essential since it needs to be adjusted to social media or even by publishing it. Try and see if the attachment is not too heavy and make sure it is easy to share with and add buttons.

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We hope this 5 tips have helped with computer graphics and if you have a trick to do this more TOP, share it with us! 😉 Also, if you want to become an expert, consult with our next article 6 computer graphic examples demonstrating their success.

Nostalgia Marketing: those glances we will never forget

Have you ever lived a nostalgic sensation about a product or toy from your childhood? Emotions and feelings are sold and other peoples´ brands desire a “lost”, which is called nostalgia marketing . What is the point of this? Easy: generate engagement and connect the user.

What is Nostalgia Marketing?

Nostalgia Marketing was born in the Second World War and has come back to determined moments. But, what is nostalgia marketing really about? This phenomenon consists in reliving those memories in regards to a product (updating technological advances since we now have an aptitude) and a consumer. We see it in traditional advertising, in graphic design or in social media; whatever context is appropriate to get the consumers attention and brands offer this in their campaigns.

What is clear are brands do their homework well for example, they know when consumers are older, their likes increase in memories from the past. This data demonstrates: 53% of adults and 56% of adolescents use their childhood brands.

Nostalgia invades social media

Nothing is coincidence in the world of marketing, even though sometimes, there are some casual instances where experts take advantage of this situation. The record of 2011 began to use a hashtag TBT, known as ThrowbackThursday (setback). Even though we do not know who invented #TBT, according to Digital Trends through an Instagram research, we found @bobbysanders22 was the first user in doing so. The game arose as a commemoration of the past posting old pictures, Thursday became known as a ´nostalgic day´. This hashtag began to spread through Twitter, Instagram and brands began taking advantage of the weeks to capture users´ attention and gain visibility. But, these are not only brands! Influencers and famous people are part of this. The singer, Shakira took advantage of the hashtag TBT to celebrate the 10th anniversary from one of her CD´s, published in 2012

hashtag tbt shakira

 

Even with the use of this popular hashtag or not, there are social media brands who know their audience well and take advantage in planning a trip at the same time of their product, what generates a large number of interactions. Is demonstrating, these types of content, a digital community reacts in a positive form in regards to nostalgia feelings.

vwlover mk nostalgia

Examples of Nostalgic Marketing

Netflix

If there is anyone who knows how to use nostalgic emotions, that would be Netflix. The brand moved from 80 years and with Xuxa announced their show StrangerThings:

In a similar way, Netflix used the presence of the Mexican actress, Itati Cantora to reminisce her presence as the character Soraya Montenegro in ´Maria la del barrio´ show from the 90s, which will be all over social media soon.

The mythical brand cacao from IdiliaFoods begins taking advantage of the ¨vintage¨ trend, as an homage in the first packages. A launch was made for devoted products and challenge lovers, Colacao last year launched a vintage collection with the original can and jar.

web_COLACAO-LATA

 

Pokemon Go

In 2016, there will be several things remembered in regards to summer videogames developing by Niantic in a video game world. Two ingredients were detonated through their success: the television show triumphed at the end of the 90´s and with millennials. They have grown with technology as a reality and brand Pokemon knew more about nostalgia marketing. In other words, this turned the popular show to an anime.

marketing-nostalgico

Moussel: Devoted to his origins

“There are some things that never changed”. We have probably heard this phrase more than once and it is not different from the reality. Without it, it should be said to the brand Moussel, who is more devoted to his origins (for more than one century). The success in this liquid soap is it is a nostalgia product (an aroma from your childhood), their announcement keeps on remembering about the past. If something works, why change it?

A new product, promoting a relaunching and overall, generate a connection with a young audience (and not so young): by planning a trip in the past for whatever reason, the past conquers us. What about you? What brand do you remember from your childhood?

The 4th Industrial and Employment Revolution: Are we ready?

Lack of employment is from a couple of years ago, the main concern for the Spanish according to the barometer CIS. The economic crises are the one to blame, causing employment destruction as part of our daily menu. Even if it is true or not the employment panorama is improving, there is a new reality concerning future employment. This time the level is the 4th Industrial Revolution.

The technological innovations are the boom, the quickness in evolution and the impact of technologies in physical ranges, digitals, and biologicals are transforming in this appreciable humanity way. The third industrial revolution (digital revolution beginning in 60-70 years) was the creation of a new stage where no one is willing to risk anything. The unstoppable progress comes from robotics, nanotechnology, virtual reality, 3D impression, things on the Internet, artificial intelligence and advanced biology are changing (and continue to) cities, the way we relate to others, custom habits, the health range….and the actual idea of work.

The first effect that we are noticing is employment growth. This disturbance is altering our job position (with benefits, not everything is a disadvantage) this makes us think in our future and because everyone will be dominated by technology, but how is this really going to affect us?

Several warnings have predicted this terrible employment destruction. According to Caixa Bank Research, 43% of jobs in Spain risk becoming non-existent. It seems as if there is a slight bit of panic in the society since technology is our enemy and remembering nostalgic moments from the past.

We cannot think like this, not completely. A lot of job positions will disappear, but there will still be other jobs. Jobs that will last are obligated to reinvent since technology will not impersonate them, actually it will be the tool that will help them make a change. The key is not destroying or reinventing jobs, what changes is part of the employment process.

This happened in the in the other revolutions. In the first industrial revolution, people had to emigrate to find job opportunities in different cities. In the second, electricity, production or transportation changes and even in communication sectors supplied new job positions and new social classes. In the third, the job process became more automatic.

What should we do so we do not go through this disturbance again?

Education and personal skills are key

An education system like the one we have today is completely outdated. In the fourth revolution, technology is characterized by developing over time, in the future, it will be normal for children to work even though this idea does not exist for the moment. This requires a reformulation about education systems at a global level, not only does this include a university degree, but for the rest of your life: recycling and self-learning is important to all of us, even for the own employers, for businesses and for the global economy.

Of course, studying is not the only thing necessary, other important factors such as developing basic skills such as empathy and cooperation. It is certain jobs will focus specializing on computer, mathematics, architecture or engineering, but the few people who can keep this balance and have personal skills will have the best opportunities. Those employers specialized in discipline (for example, math) will suffer automation from their work.

David Deming, a professor associated in Education and Economy in Harvard, carried out a map necessary for every job position and identified key skills to prosper in the future.

Cuarta revolución industrial - trabajos y habilidades

The situation is clear, the system is changing and we need to change as well, but now the question is, when will we make this change?

If we delay our actions, it will be worse

Reference: World Economic Forum

Congress Web 2017

It is tradition to celebrate the seventh edition of Web Congress in Zaragoza, this year it was from the June 1st to the 4th, and like good tilonitas, we cannot miss out on this opportunity in the Marketing Digital world.

Every year during this event, we are well informed in regards to marketing online, Social Media, analytics, programming and SEO positioning. The Web Congress needs us and we need them!

Clinic SEO and other studios in 2017 Congress Web

The SEO Clinic begins, and as SEO and link building lovers, we cannot lose Jorge Gonzalez´s presentation about link building. We can see they used negative SEO as a SPAM of massive links to strengthen a website and how make a disavow before it is penalized, maintaining a privileged position in SERPS. This is one of the experiments to accomplish in 2017.

Jorge González y el SEO negativo

The SEO Clinic, for anyone who does not recognize it, it is about a small auditorium where public websites confirm small technical difficulties in webpages at an SEO and UX level. In this Clinic SEO edition there was a lot of emphasis about recognizing the web in the first 5 seconds. It sounds dumb, but it is an important detail, since the rebound is reduced and we will improve the users´ experience. Other factors like the links, structures and WPO were also present.

The blackhat, cannot miss out a studio referred to the privacy of wordpress, plugins and permissions for all types of advice to make our site more secure.

Taller seguridad WordPress Congreso web 2017

 

And to be certain (and concise), this dron delivered coffee to one of the congress speakers.

This is impressive, right?!

We will continue with more SEO presentations. Iñaki Huerta shows us how SEO is a comprehending strategy in regards to the majority of departments.

Iñaki Huerta en el congreso web 2017

Conclusions about 2017´s Congress Web

All of these work days from the Congress Web have brought an endless amount, of conclusions to different levels:

SEO and UX conclusions

  • The negative SEO is not so negative if it uses something temporary.
  • Web content has to be understood in a few seconds (to improve a user´s experience and reduce the tax rebound)
  • It is recommended to program alerts in Google Analytics and robots.txt to be on top of the web changes.
  • To index a lot of pages, it is better doing it little by little.
  • An SEO project is one of the most important parts.
  • Marking a boundary post is essential in the long-term
  • Making an organized graphic in our positioning with little or no impact.
  • Different keywords are important when using the same family without optimizing the web.
  • Our phone is important leaving us with tablets and office teams.
  • The loading time is still a determining factor.

General Conclusions:

  • The Congress Web is an event where knowledge is shared, you meet great professionals from a sector (networking is key to keep growing as a professional)
  • We need to choose presentations, especially the ones we want to assist: the congress is marathon species from the digital marketing world and you will inform yourself, we recommend to focus on the most informative presentations, and taking advantage of pauses to rest our minds.
  • Participate in the meetings with meals to meet presenters and not only network with them, but exchange ideas and opinions.

In general, the Congress Web is a great opportunity and event since it demonstrates shared experiences with other professionals from the sector. We want it to be already next year!

Tourism and Marketing: Millennial Revolution

Millennials are an ambitious demographic group in regards to marketing in different kinds of sectors and tourism marketing cannot stay unaffiliated to this tendency. Without a doubt, this powerful generation born between 1981 and 1995 (approximately), where brands dedicate to their strategies, has changed this sector in different kinds of ways. We are immersed in the revolution of millennials!

39% of millenials pay for accomodation online

CLICK TO TWEET

We just have to pay attention to travel agencies proliferating in the last couple of years: we are seeing stories coming to an end, since consumers are willing to purchase tickets and reserve hotels online. What is the reasoning to this? They are not fond of intermediaries, they actually prefer to avoid them. They move about their traveling planning with anticipation, in a lot of cases they do it with situ. 39% of millennials prefer finding accommodation online.

Print

It is evident consumer behavior has changed and tourism marketing is a great mirror to all sectors, in this case, the tourism industry knows how to adapt to traveling habits and millennials interests. This demographic group are principal consumers for blogs, reviews, and forums before moving on to their next destination. Even though it´s surprising, according to Expedia, 43% of millennials are more reticent about traveling alone than other demographic groups.

Marketing content collects the importance of this, therefore, Marketing tourism has not only innovated this type of strategy, it also has to do with comprehending the importance of social media as an element to comment on what they are doing and sharing consumer experiences. So, tourism marketing and millennials this effective.

Marketing Content and social media: the best allies for millennials

It is a fact millennial consumers research and find information before going on a trip. According to the previous report, 42% of millennials agree most of their traveling preferences are based on pictures from their contacts, and what is really shocking, is 43% consider having likes and comments in social media is more important than appreciating the experience in a place. Before all this, quality content transforms to a magnificent tool to connect to millennials through Marketing Content and social media, through marketing content and social media. This is supposed to be the best opportunity for travel agencies.

Marketing recommendation: 42% of millennials confirm choosing a vacation destination is based on pictures from their contacts.

However, how can these brands target their audience in an efficient way? A lot of travel agencies are available in social media and blogs every day. The key is stimulating participation every day in your community and encouraging others to share pictures and comments. Your Facebook page or blog should be a self-escape to show the passion in regards to traveling. From attractive images to articles relevant to users about different places in the world (you do not only need to focus on your product).

You only need the adequate format and the correct channel so the content becomes easily viral; for example, videos. Facebook Pages like Trips to Corte Ingles allow social media to engage.

elcorteingles

With these types of communications, a brand obtains several interactions and impacting their audience in an effective form.

On the other hand, content Marketing refers to, Trivago a sample based on strategies and sharing articles resulting in value and interest towards the audience; a brand puts a spotlight in content marketing, leaving with web traffic through social media.

trivago

Online Video, an important resource

We can see marketing content and social media are both essential in regards to tourism marketing towards millennials, however, we cannot forget about the online video. According to You Tube, video and travel viewers in this channel increase every year. Likewise, another Google report and Ipsos MediaCT confirm 65% use a video when they are thinking about going on vacation and 48% as a channel of inspiration when they are wishing to do what they want to do. Another channel from a tourism sector that is not passed.

The significance of traveling apps

Another relevant data to keep in mind is 3.0 tourist demands and does not trust publicity. According to this, tourism marketing is focused on recommendations, since social media is the most significant channel. In this virtual space, users mention and show off experiences to their friends or others who are interested in traveling. Brands should make the effort by offering a unique and delightful experience, without a doubt, travelers will talk about this on their way back.

We have to keep in mind a user will leave his or her opinion or feedback, overall, from their phone, which will help the tourism industry with their clients´. According to the Google study (about a sample from American consumers), a third of the consumers decide to download the travel app and it allows to proceed with a need in the quickest way possible.

travel apps

This is not the only reason, 44% is to find sales, whereas a 35% does it to find things to do before the visit. Let´s dig deeper: half of these applications are used once a week when they have been downloaded. This report, also confirms 8 out of 10 recognize they have not paid for the traveling app. 2 out of 10 are aware of that, 44% confirm they downloaded it because the content was relevant, 40% because it had good opinions, and 39% since the services offered could not be found in any other place.

The collaborative economy wins a piece of land every time.

If there is a sector winning the collaborative economy, those are the millennials. Acoording to eMarketer, Airbnb has found solid users in the millennial generation, in which they are willing to bet on this experience that this business model offers. In the first three months of 2017, the business attracted the bundle of cold of 106,9 million visits in their place, increased by 31% in relation to 2016. This number overcame the traffic web such as, Booking.com, Hostels.com, Marriot and Hilton, only in the American market.

airbnb gráfico

This overwhelming data tell us the tourism sector, just like others sectors, is convicted to adapt if they really want to succeed in those millennials.

Conclusion

Having in mind young adults understand the travel experience as a learning experience and a way to confront personal challenges according to a study from World Youth Student and Educational Travel, the brands should take advantage of the narrative of social media and, on the other hand, it changes the way to sell the trip. Now, it is essential to understand the emotional part of the trip associated with the experience, not the tangible values.

What do you think? Do you think the rest of the sectors should take the example of tourism marketing?

Image size in social media

Are you sick and tired seeing the size of the cover in Twitter? Do you not know the size of the images of Facebook? If you are tired of these pixelated and uneven images, keep on reading: we will bring you an image guide in social media in three D graphic form. Shall we begin?

What´s first is first: let´s go with Facebook

Admit it: it is the leader in social media and under its throne we see different types of spaces, consequently, we have to adapt our images. For example:

Profile Picture: most importantly an ID, and you know it. If you want your picture to come out amazing, make sure it measures 180 x 180 pixels. Also, did you know GIFs count as a profile picture? Try it!
Headboard: we all know this is the complicated one to fit. If you are one of those who is dedicated to try a picture until you find one (more or less) that fits well…you have luck! Stop fitting pictures that measure 851 x 315 pixels. You will see the difference!
Groups: if you have decided to revolt against a monopoly of Whatsapp groups and create one in Facebook, we will support you. Post a picture of 820 x 215 to the headboard, and we will support you even more.
Event: The best way to encourage your friends when they click the button “assist” is with a headboard image. It should measure 500 x 262 pixels and you will see how the list increases with assistants.
Post from Facebook: When an image has quality, your post will have more results. 800 x 600 pixels were left behind, now risk posting 1200 x 900 pixels!

Infografia de tamaño de imagenes en redes sociales

Twitter: the worst nightmare about image size on social media

We love social media with the little blue bird, but its headboard is a headache. This is what you have to do if you want to save up in aspirin:

• Profile picture: even though this space is small, we recommend you to post one with 400 x 400 pixels
• Headboard: to have this image fit the right way, make sure the size is 1500 x 500 pixels. Try it. What does it improve?
• Image post: we all know a tweet with an image increases engagement, but it does not work with whatever image. The ideal is 900 x 450 pixel other sizes will make our image pixelated or uneven (and we will give you RT, of course).

infografia-tamaño-imagenes-twitter

Instagram: crib and campsite to whichever hipster

It is social media dedicated to pictures, it is fundamental to adjust the size of your pictures in Instagram. Even with a defect of your phone it contains pictures of a certain size and correct resolution, if you post pictures you have three options: 1080 x 1080 pixels if they are square images; 1080 x 1350 pixels if the image is vertical; and 1080 x 566 pixels if it is horizontal. You do not have an excuse to surprise us with pictures in Instagram!

Let´s professional: LinkedIn

It is sure businesses look you up on LinkedIn before they hire you (and you should find them through social media if you are trying to find a job). Whatever the case is, confirm about giving the same professional image before going to an interview. Also, have good quality images.

Profile picture: We insist you do not put your ID picture here. It is not only the quality of the image, but it is fundamental it measures 130 x 130 pixels so it looks good.
• Headboard: No, the picture from your exotic vacation is not the picture you want to post, nor pictures that measure 1536 x 768 pixels. Be careful, the visible area is 1350 x 220 pixels…be careful if there is something uneven!
Post: When you transmit professionalism in your profile, do it with the pictures where you accompany your posts. Measures between 520 x 320 pixels, you know it will be an optimized form.

The cork we used to have (or we wanted to have) in the bedroom: Pinterest

Without a necessity of pushpins, of course. Pinterest is an excellent aggregator with graphic content, also, understand each image has their particular sizes. This is why, it is recommended that it is 236 pixels, however without width´s limit.

Review the sizes of the headboard, they are smaller (200 x 200 pixels or 100 x 100).

tamaño de imagenes en pinterest

As a piece of advice, try and optimize the quality of your images choosing or changing the format when you post it on social media. In general, a JPG format will have less quality than a PNG format (even though it weighs more). The key is finding the balance between the format with quality (PNG) and the weight of the image. An image that weighs 5GB will not be accepted in all of social media, but it will delay in downloading and promoting for users to see

On the other hand, you should also think twice about sharing images through social media and which ones are the best in preserving. At the end, every post is a little piece of sand built little by little towards

Influencers, a reality or fiction?

According to Social Media Annual Study of IAB Spain in 2016, 92% of citizens trust in shared content from people through social media instead of publicity. This data clearly reflects the world of publicity has changed in the last years with the social media boom, a lot of the blame is to influencers, but now we ask ourselves, do they really sell products because they like to or is it for the money?

It isn’t anything new we are ruled by the latest trends, but social media still has the potential to this. The issue begins with the influencers, Social Media is leaving the social world and beginning to commercialize, the most fascinating part is we do not know when they are advertising a brand or not.

Sin títuloWhile its legal…

In the United States they were innovating this question and became serious about this polemic. The American legislation considers the promotion of products and services through social media a felony only if this was not communicated to their followers about the post being promoted. Therefore, American influencers are obligated to accompany their post with a hashtag like #ad (announcement) or #sp (patronage) to liberate themselves from judges, even though they don´t.

Meanwhile in Spain, this is seen as illegal. The law services of society of information and the commercial sector in their article 20, obligates identifying commercial communications through electronics according to the name of who carries it out. If they do not follow this, it results in a 30.000 euro fine and if the situation is more serious they will be accused and sent to jail for 6 months up to a year. Even a fine for 12 months to 24 months. However, we do not the felony in this country yet, we will have another poser act.

Everyone turns to the followers

The Annual Study of social of Spain´s IAB also reflects 1 out of 3 users have gone to a social media webpage to see an announcement or when mention something when they see a post through social media. Also, 1 out of 4 interviewers are inspired by the brand being present through social media.  

Brands are not so dumb and they have lots of factors to choose when the time comes for a person to post, tweet or post a picture through social media with one of their products for example, their profession, type of public and most of all the followers.

The problem is when followers want to know about Paula Echevarria posting pictures of her high heels because she wants to show more than her 1,7 million followers in Instagram how they look on her or is it really because the brand paid her 3.000 euros for posting pictures with them. This is what the Spanish celebrities in Instagram revolve around.

Aida Domenech, known as Dulceida, is the most important influencer in Spain with almost 2 million followers on Instagram. Rumors say she charges 3.000 euros when she posts pictures during a modeling event, 4.000 by sponsoring an event through social media and 6.000 euros when making an announcement.

Paula-echevarria-dulceida-influencers

This does not only relate to style, futbol (soccer) is also implying Piqué to introduce his son´s birth in Milan with a picture of his feet with Nike shoes (a sponsored brand) in Twitter. Even though one of the most eye catching cases in the last couple of years was with Land Rover. Land Rover chose Cholo Simeone and Iker Casillas to publish their different pictures of a Ranger Rover Sport posing naturally with their new car.

casillas-simeone-range-rover-influencer

Instagram, a territorial charm for influencers

There is a sepulchral silence about influencers for every advertising insertion through social media. But Chiara Di Lag, an expert in marketing digital, published a tariff board where announcers pay media to influencers depending on how many influencers there are. Even though they cannot charge people over one million followers:

imagen_1_chiara_di_lago

Also, this board is not necessary for leaving T.V. to be an influencer. In fact, it tends to be anonymous people who have become famous thanks to social media use, and this is the reason it has converted in trends.

Instagram is the favorite social media for influencers, in fact, it keeps on growing, in only four months it has increased with more than 100 million users, and reaches 700 million active users monthly all over the world. With Facebook´s purchase and incorporation of Snapchat are key for celebrities using social media.

Who is the queen of Instagram?

If we are talking about Instagram´s trinity, we need to talk about Selena Gomez (121 millions of followers), Ariana Grande (107 million) and Beyoncé (102 million). The three North American singers take control of Instagram every single day. But you do have to choose the most influencing one between the three singers. In this case, Beyoncé is the most influencing one even though she does not lead with followers.

This is how the business analyzes social media, D´Mario Analytics, based on the number of followers, range of entries and the compromise of number of clicks obtaining a conclusion where an author of “Single Ladies” is the most influenced person of Instagram.

According to businesses´ estimation, every publication from a singer is worth one million dollars, this amount varies according to posting new content with less frequency.

In fact, Beyoncé has the publication record with more likes in social media history. Especially when she posted a picture of her pregnant where she overcame 11 million.

What makes sense are influencers are not only a one-day trend, they are here to stay and it´s time to consider this as a profession. We are only left with the doubt if they publish because they want to share their preferences with followers or money makes them post. However, nobody really responds to this question, are influencers a reality or a fiction?

Snapchat is still around: but for how long?

In a university environment, social media dominates young adults´ lives. We love to feel closer to our friends and people we know, experiment other forms of relating and maintaining our lives connected to others. Snapchat is still alive!

In spite of the latest trend and diversity in social media, Snapchat and Instagram are the protagonists, they are trying to achieve success with their stories.
Why do we love brief stories?

Imagen-1

Stories on Peak

During this month of May, Instagram updated their stories by providing funny filters (very similar to Snapchat) and in this month, Snapchat allows posting and attaching pictures to your wall. What will happen now when both social media networks are competing against each other?

Reasons why you should still use Snapchat

According to BBC, 100 million young North American adults use Snapchat on a day-to-day basis. This application is for people under the age of 25.

Why do young people still use Snapchat? Precisely for six reasons:

• Allows us to have privacy
• Stories and pictures last a certain time
• It´s a way to have an entertaining time with pictures, filters, stories, and messages
• Develops our creativity
• Keeps us in contact with friends
• It is easier to use than text messages
• Pictures come out better than any other application

57ce3432cd0fe

Here is an interesting fact, during the presidential election, Hilary Clinton joined Snapchat to attract a young population. According to a financial report, Clinton bought video announcements. However, Trump, the rival in the past American elections, became charge of interactive announcements via email. Without a doubt, Snapchat is more than a brief social media application for young adults.

Instagram wants to reach all the young adults that have Snapchat. Is it going through the right way? Do you think Instagram can reach this goal?

snapchat edad

Girls: the queens of snapchat

According to the U.S. statistics, 70% of Snapchat´s public are girls. On the other hand, only 30% of men use this social media. In general, more than 70% of young adults use this app on Friday and Saturday. Also, 81% of young adults use it more during the afternoon and night.

mujeres snapchat

How does Snapchat work in Spain?

Before we talk about the use of Snapchat in Spain, we should keep in mind the following countries that use it the most:

• Ireland
• Saudi Arabia
• Sweden
• India
• United States of America
• United Arab Emirates
• Canada
• Belgium
• United Kingdom
• France

As you can see, Spain is not on the list; Snapchat has not coagulated the young Spanish population. For a young person like me, I have noticed since I came to Spain, young adults my age do not even have the app.

60% of young adults in the U.S. are snapchatters; they are attracted to the image, brief videos and privacy. In Spain´s case, Snapchat has not had a lot of success if we pay attention to the statistical demographics: only 28% use this application.

Let´s open up a debate, do you think Snapchat has counted the days at an international level after Instagram´s success with their updates?

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