From TiloMotion we want to present #TiloWakeUp, an event in which to share experiences, to debate, to learn and have fun on a Friday morning…and breakfast!
Last Friday, January 15th, we had the chance to present our second Tilo Wake Up, a way to learn having fun and sharing enjoying some coffee. Our colleague and tilonita, Lirios Flowers, Graphic Designer was the responsible to let us know the term of “Creativity Profitable“.
Among its many explanations and examples, we have learned the following statements:
“To make a profitable idea we have to carry out a process including strategy, technology, design and production. For its success, we must think and analyse (strategy), and use the best tools. Use and dive among other thought, must be dual (creation ) and you have to perform an action while fulfilling the objectives (production). “
As Lirios told us: “We must use emotions and find out the needs and turn them into insight. Go beyond advertising trying to convince and advertise for people to be less intrusive and that is participatory and decisive. To facilitate life and provide solutions”.
One example was this video on the app SantApp developed by the agency Shackleton:
You have to escape from traditional advertising that try to convince of something and go into the consumer’s life, be part of it.
Brands through the birth of the social web or 3.0 have two paths that you can follow:
- Traditional way to do advertising or to refer the conversation with the user / target.
- Using people needs to create valuable content that is perceived in a positive way.
To sum up, creating brand experience will cause a brand to be perceived in the best possible way and located on the shortlist of the target, always be the preferred option in a world full of competition. One way to do it, is turning the process. Detecting and solving social tension by putting the name of a brand.
If you want to know more about this subject, we leave you a video with the interview of the event. What will he think?