Blondes, red, white, blacks, copper-colored, strong, soft, national, foreign, sweet, bitter, aromatic, fruity, dense, clear, religious, atheistic, without alcohol… Perfectly, we are thinking about the same thing: Beer! And more particularly its impact on social networks.
So, combining pleasure and work, I mean beer and on-line marketing, and also coinciding with the recent 180th Oktoberfest edition , there’s not better moment to pay tribute to this sparkling beverage that by including THREE references in which two factors are closely linked:
THE FIRST ONE, following the Optimedia study and thanks to the Socialtools tool, to know what are the beer brands of having the best social strategies on Facebook, Twitter and YouTube in Spain by taking into account for final evaluation fans’ number and rank of interaction (obviously, in reference to my point of view is missing one of the best, ” Alhambra “). Here is the result.
THE SECOND reference, an example of beer which was born from the users inspirations on social networks, the called #MashTag made in the British brasserie Brew Dog, which was elected by the users according to its name and its alcohol percentage. And as asserts the spokeswoman of the company, Sarah Warman:
“Within a week, we gave to our followers of Twitter, fans of Facebook and readers of the blog, the opportunity to vote for elements of the drink. It gave us an incredible platform to explain the various stages of the elaboration of the beer and show how its option in this stage influences the final beer. “
And as the THIRD and last reference, the incredible image which self-proclaims as being ” the most complete ever created beer cartography, with more than 100 delicious styles and more than 500 concrete beers including kind of bowls in whom it is recommended to serve them “. Furthermore, it is possible to buy a poster of 60×40 inches!
What happen? You are thirst?;)