In recent months the word “plagiarism” has resonated in the minds of all Peruvians thanks to one of our “picturesque” presidential candidates, which has been accused of plagiarizing his doctoral thesis not only until a complete book .
According to the RAE, plagiarism is “substantially copied other people’s work, giving them their own.” The attentive plagiarism against copyright and therefore there is not only moral and ethical implications but also legal.
Despite this, since time immemorial, plagiarism has been part of our society in all fields: political, business, academic area, and also advertising. In the last case, thanks to sites like Behance or Tumblr, where the “junior” embody his creative art, is very easy to search for references, but leave out some creativity and give a hand to the “local nature” (alertness, cunning) shamelessly stealing intellectual material that is not theirs.
Let´s see 4 cases of plagiarism (or lot coincidence) in the advertising industry, and draw your own conclusions.
- Ford (2008) vs. Volkswagen (2013)
Pic: Design Inspiration
Pic: Ads of the World
Ford launched this advertising to publicize its model was the ideal for the city. Volkswagen launched a very similar graphical five years later, to communicate that the Amarok could walk for miles with little fuel. What do you say? In my opinion, Ford worked so much better both conceptual and graphic level.
In this case, it comes to my head a popular phrase that he could say to Volkswagen, “If you are copying, do it right” (although at first, should not even copy)
- Audi Switzerland (2015) vs. BMW France (2015)
Pic: Facebook BMW France
To mark the release of the latest Star Wars movie many brands used their social media for related publications. That was the case of BMW and Audi France Switzerland; although the Swiss are not only took a day to publish it in the car image is not appreciated as well, but if we look in depth we note the same concept: the car and the laser light.
- Adidas (2011) vs. Nike (2015)
Pic: Bien Pensado
In both cases, they try to pop-up shops. The first, Adidas, was developed in Spain and the second, four years later, was to Nike USA . While it is true the second is more striking by the colors and lights, I’ll take the first one: the detail of the laces and lateral classic sticker whole box of shoes seduce more. What do you think?
- Sharpie (2014) vs. Bic (2015)
Pic: Gute Werbung
Pic: Design Taxi
Sharpie USA created this funny advertising in 2014, and the following year Bic Brazil launched something very similar. Personally, I prefer the idea of Bic it looks more “real” but recognize that the original idea came from Sharpie .
These are some of the best known cases , but still there are many more that do not come to light because it is small and not large corporations as I showed in these examples.
The saddest thing is that in the end the unknow young creatives are the real losers because they are not recognized for their work. They are victims of an art theft (sometimes unknowingly) and they are not paid at all for his original ideas. Sad, but it happens.