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As we all know, the Super Bowl is one of the sport events with a massive audience (only in the United States with 189 million viewers). However, this event is not only played in the countryside nor is it specifically for Yankees. Social media plays a huge role on our daily lives, gradually becoming a powerful space of conversation. Everything is based on the comments and notifications, not the actual event. Everyone knows this in regards to the brands, announcements, and data demonstrated. A massive event like this is not a coincidence.

1. 24% of people think notifications are more important than the actual event

This is what the agency AdGlow mentions based on a study. Also, the 18% confirms publicity leads them to be more aware of the brand and 10% believe the announcements influence the purchase of the product. That is not a lot!

2. 30 seconds of publicity has a cost of 5 million dollars

Publicity contributes towards this event. This amount has been increased by 76% in a term of 10 years and it indicates it will ride as a trend.

3. The phone is our king

It is a fact. Based on the data of eMarketer, 82% of the searches related to announcements during the Super Bowl triggers and imposes devices such as computers and tablets. Not only do humans live off common materials: 90% of Facebook Interactions were produced from phones and the videos were the prominence. Based on Netbase, 262 millions of displays were registered in regards to the videos.

Not only do humans live off common materials: 90% of Facebook Interactions were produced from phones and the videos were the prominence. Based on Netbase, 262 millions of displays were registered in regards to the videos.

4. Increase in advertise campaigns through social media

This is how AdGlow confirms the study. The announcers not only see a great opportunity to produce noise, impact campaigns and consequently, win visibility through social media during the game. In the last years, an increase has been experimented to 25% in closer dates to the Super Bowl.

5. Facebook and Instagram: used more

You do not need to be a fan to talk about the Super Bowl, since it is already a greater event than a sport (it is also a type of promotion for celebrities and music artists). For this reason, a lot of conversation is triggered through social media. Facebook and Instagram are the most used, in which 110 millions of people talk about this event and 400 millions of comments, messages and reactions, according to the Brandwatch data.

6. Pepsi, the brand mostly mentioned thanks to Lady Gaga

Before halftime, the hashtag #SuperBowl was already a worldwide trend and more than a million and a half tweets were published. With this exhibition, the public spaces (and artists) are not surprising, instead they fight to become part of the valued event. In fact, Pepsi´s brand sponsored Lady Gaga´s event, this was the most mentioned by Twitter users, according to social media. T-mobile, Budweiser, Mr. Clean and 84 Lumber have followed this trend. In total, the hashtag #SuperBowl received more than 27,6 millions of names. Not a despicable number, right?

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7. Direct retransmission charges more than prominence

During the game, the brand chocolatinas Snickers launched the first recorded announcement and it was transmitted in real time, reunited with 459 spectators. Just like other signatures have become successful and used direct videos from Facebook and YouTube to launch their campaigns.

8. Famous brands reach 21,7% between 18 and 24 year olds

Outside of the US´s population rank of brands 17,5% of users between 18 and 24 year olds show multitudes of receptive in regards to publicity.

In this way, the brands find their own space to show themselves to the world. In this competition, creativity is the only element that lacks and the best one wins!

Sources: Expansion, Marketing, Marketing News

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