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We are plagued with incentive advertisements around us. Every day we are “followed” by fliers, shelter, announcements on T.V., marquees, radio, publicity, digital environment, pop-ups, banners, and spam via email. Sometimes we intentionally participate with them by filling out a questionnaire because there is a product we are interested in. A newsletter that we adhere ourselves with, announcements and publications through social media or blogs in regards to brands we follow or announcements in Google about introducing words in the search engine.

All these forms mentioned are simulated and differentiated into the same parts; they share a background with a far distance. All of them are classified to two different marketing strategies: Inbound and Outbound. However, what does each one consist in and which of the two is more effective when the brands initiate their messages? Pay attention because in this post we will talk about the differences between Inbound Marketing and Outbound Marketing, as well as the correct strategy.

Outside Commercialization

Outbound Marketing is a synonym for interruption and it focuses on the product. Since publicity made an appearance (we more less overcome ancient Greece), brands have come to disagreements because their advertising messages have spread to the majority of users. This concept is similar to a “Push”, meaning brands send a message to consumers and they do not expect it.

50% of users do not have interest in buying anything when they use the web for the first time.

If something stands out from Outbound Marketing is paid media. We are positive about managing a profound audience, however, this does not mean we achieve our preferred goal, we do not have control about who sees our announcements or real accomplishments. Before these types of marketinianas actions, encouraging information appears, since 50% of the users are not interested in buying something for the first time through internet.

Maybe this information for Outbound Marketing is a strategy focused on paid publicity principally focused on traditional methods such as, posters, announcements on T.V., radio, and flyers. Therefore, budgets are needed because they require intense planning, production, and realization. Hypothetically, this causes a disadvantage because this type of marketing has lost followers. Now, users are more demanding in regards to publicity since they consume and reject intruding announcements.

Marketing

The Outbound supposes these shortages, issues from Inbound marketing, in contrast to before, it is a synonym of attraction and it is focused on the users. Inbound Marketing situates attractive content and wait until users resort to others (what is known as “push-pull”, a friendlier type of Marketing). Between actions that predominate a marketing content strategy (allied with the SEO), public creations in blogs and social media, digital announcements and directed PPC users or Email Marketing (generations through questionnaires or regular emails sent).

The objective of Inbound Marketing is knowing, how to achieve clients´potential and reducing the number of lost impressions in regards to uninterested users.

One of the greatest advantages is this type of marketing does not require a budget, a difference with outbound. We have seen we inspire what we know such as, earned media or paid media in an organic marketing way.

In between the Inbound Marketing characteristics, we find methods initiated with explicit purposes and prevail quality content. On the contrary from the Outbound strategy, the results create Inbound and are completely measurable. This favors the best and most wide study of audience behavior for our product.

The objective of Inbound Marketing is coming to an agreement with potential customers and reducing the number of lost impressions when users become uninterested in the topic.

Infografia-diferencias-inbound-outbound

Is Inbound an evolution of Outbound?

We have seen several differences between Inbound and Outbound, but there is more! The Outbound communication is one-way (the recipient receives a message but there isn´t feedback), communication for Inbound is bidirectional.

Well is Inbound an evolution of Outbound Marketing? In some way it is. However, this does not make them enemies. Inbound and Outbound Marketing are two types of strategies shared in the same campaign, because between choosing one or the other (or both) depends on the brands objectives: it is not the same thing if a brand initiates a new product than, an established brand in a market that wants to be distinct from their competition. Also, the goal is to establish a strategy based on branding and helping the public objective of the Marketing Content. For example,

Inbound and Outbound are two types of strategies perfectly combined in the same company

Users and consumers develop quickly and it´s important to adapt to this. Now, they do not wait for brands to interrupt their sales, but users wait until they need it. There is nothing more to see than the growth of adblockers have, it is a good indicative of them.

Do you understand the differences between Inbound and Outbound Marketing?

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