Do you know that Facebook will get (according to eMarketer) in this 2015 around 16.300 millions in ad revenue? Maybe this figure leaves you cold (maybe) but this means that Facebook will enter 41% more on advertising than in 2014.
The world’s largest social network has become a tough competitor for Google speaking about online advertising. Who has more data than Facebook to reach users effectively? I fear nobody. Think only about EVERYTHING what we publish in our profiles daily. Facebook is simply the best database in the world, and as usual, it earns money with it.
- Ads must not constitute, facilitate or promote products, services or illegal activities. Either can’t be target ads to children with products, services or inappropriate, illegal or unsafe content (among other things)
- Can not be promoted the sale or use of:
- Prescription about illegal drugs.
- Tobacco and derivatives.
- Supplements that Facebook considered a bit appropriate.
- Weapons, ammunition and explosives,
- Adult products or services (except ads on family planning and contraceptives)
- It must fulfill the standard rules of the social network (and Instagram ads have their own). Ads should not include:
- Contents of third parties that violate the law, including copyright, trademark, privacy, publicity or other personal rights or property.
- Adult content such as unclad, performance of people in explicit or suggestive positions or activities that are too sexually suggestive or provocative.
- Shocking content, sensational, disrespectful or excessively violent.
- Content with personal attributes or implied mentioned. For example, no ads allude directly or indirectly, to issues related to race, ethnicity, religion, beliefs, age, sexual orientation or gender identity, sex, disability or illness (physical or mental), financial situation, criminal records or the name of a person.
- False, fraudulent or misleading content, such as statements, offers or business practices that may mislead.
- Political or controversial social issues for commercial purposes.
- Sound or flash animations that play automatically without user interaction or with an increase in size in Facebook when someone clicks on the ad.
- Landing pages that do not work or prevent the user to leave them.
- Spyware, malware or any software that generates an unexpected or misleading experience, including links to sites containing such products.
- Grammatical or punctuation mistakes. We must use in a proper way the using of symbols, numbers and letters.
- Images that illustrate nonexistent functions:
- Images containing photographs of before and after or images that contains unexpected and improbable results.
What do you think? Too many? insufficient? These are only prohibited ads, but there are also ads with restricted content . We will see it very soon!
Source: Policy Advertising Facebook