One more year and it has been six, professionals in the information sector and social networks meet for two days in Burgos to discuss the current state and future of social media. This year in Tilo Motion we could be part of more than 400 attendees and we are already looking forward to participate in the next . It has been two days full of good experiences, knowledge, discoveries and creating relationships (with the importance of this for social networks)
We know it´s unfair to summarize two days of excellent lectures and presentations in just 8 phrases, but surely will be enough to start. See you at the next edition?
“Content is the excuse, relationships are the goal”
IRedes began with presentations by Goyo Panadero and Adolfo Corujo, both of Llorente and Cuenca, on the (r)evolution of communication. It´s so clear the tech evolution has change the communication frontiers and now we are in the era of Territories and Communities. The lasts ones, wich you take part, don´t believe it, They are based on building relationships.
“If putting a photo on social networking encourages you to go running , welcome the postureo!”
The energetic Chema Martinez showed from the very beginning how good it is his relationship with Social Networks. He retransmited his entry via Periscope and he showed how involved you are in your social profiles from time to time analyzing its evolution and being present , for example, in the decision of hashtags . The always controversial debate on postureo yes, postureo not defended the simple fact that if you do move the chair, worth take a picture and share it on networks.
“The fascination for the tool makes us start there. I think the Advertising born with the idea”
One of the greatest strengths of the iRedes edition were the Diálogo de los Tonis between Toni Garrido and Toni Segarra. Segarra is considerated one of the best creatives in our country and launch a few interesting ideas. Are we making good use of the advantages of networks or are we getting carried away more secondary aspects ?
“In my Youtube Videos I have no scripts but there´s a lot of work behind”
This shared almost at the same time by two young youtubers, Siilvia123Bella and Alex Puértolas, should not be as flashy , but it is. Recongnise that they dont have any script and have to reivindicate it doesn´t means no work, it makes me think how unknow is the youtuber world for us that don´t take part of it. Really we still thinking Youtube is only teen business?
“Behind big numbers are contents”
Section workshops that took place on the first day of Congress , Sentisis demonstrated with his analysis tool feeling ( and case studies of OgilvyOne and Being Sports) what amount is to analyze and differentiate what is listen and hear in Social Networks . If not analyze how you know what they say and want your users?
“Radio is the media that combines with most new technologies, it is precisely the oldest”
Another great moment was between Quique Peinado Dialogue and Carlos Langa. Both are present in Television and Radio programs specifically where social networks are a very important factor. Is Quique Peinado right when he says that radio is the media that best combines with new technologies? What should do the television and print company, for example, to reach the radio?
“In the past people request the vote, now democratic quality consist in listen the voices”
In the world of social networks, politics plays a leading role. In the interesting talk of campaigns 2.0 2.0 government. When networked democracy talked about how RRSS have changed the way of doing and talking about politics and how the network the network enables better understand the needs of the citizens. Really politicians and government listen to the voices of citizens? For Antoni Gutierrez -Rubi consultant that is fundamental and critical to improving the quality of democracy.
“Although its impact is very broad, it seems that what happens in social networks is what actually happens and often is not so”
Finally, to close the 2016 edition, Arturo Perez Reverte, Lucas and Manuel Antonio Jabois to discuss the relationship of Journalism and Social Networks. If you are doing well things it will be known over time, but today there are lights and shadows on the coexistence of these two worlds. On the one hand we can think it helpful to inform on the ( many users don´t read newspapers, are reported directly on Twitter) but are we not confusing in many cases what information it is today? Is there too much noise in networks?