We are all aware that technology has radically changed the way we communicate and both people and brands and institutions have had to adapt to it.
Politics is into it as well. Justin Trudeau, Canadian Prime Minister-elect that revolutionized social media in the last election campaign in his country.
Let’s review what we consider are the 4 best successes of this politician to gain followers on social networks (looking to transform them into votes) and what can be easily imitated by brands:
- Humanizing the character
Trudeau is a politician, a character; a brand, if you wish. One of his strategies was to “humanize the brand” showing his most personal and intimate side, bringing the character to the masses, making it part of the town, looking with this that Canadians felt they knew him as a familiar.
— Justin Trudeau (@JustinTrudeau) octubre 19, 2015
- A picture is worth a thousand words
The use of images of good quality, with little text and more “action” is something to highlight. In a world where content overflows is important to catch the attention of users, and worked professionally images is the key.
- Use relevant hashtags
Trudeau used hashtags really connected. #RealChange and #GenerationTrudeau were 2 of their hashtags stars, thousands of people used it and made it part of their communication, even after the campaign ended. Using hashtags these people felt they were part of something big next to Trudeau and advancing together for the real change in Canada.
- Video captures
Video marketing has become a trend that more brands should use. Trudeau did it with a simple and even fun minivideos explaining what it was its turnaround plan for Canada. The result was a more engaged audience, thousands of new followers across all social networks of political and it turn viral in a short time across Canada knew who he was and what he proposed.