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Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

“Brands are not in the objects or services, but only in the experiences. It occurs with our personal relations, we choose with who and how we want to be treated. These are words from the beginning of the study “brands and their gender”, resulting as a collaboration between Ikerfel and Branward. They dig deep in […]

We are tired of reading long articles about characteristics, flairs, and abilities that has a professional in Social Media, but it is certain it is not only about obligation, it depends on the attitude. Every brand requires a different attitude, well we need to analyze their public, public, and we need to know their essence. […]

We have arrived halfway through 2017 and several Social Media trends were predicted from last year. In fact, we have already tried some here. It´s time to analyze and see which ones have become reality and which ones are predicted. Let us begin! In Spain users spend around 2 hours and 11 minutes on a […]

At this point nobody doubts athletes about having power in society, and social media confirms this. Brands are taking advantage of betting on this formula, since social media is the shortest, quickest, and most direct way to get to your audience taking advantage of credibility millions of people have as their idols. Sports inspire several […]

Every time we write a content, we do it with an end. Refilling a questionnaire making a sale or clicking on a link are some of the conversions we have had. Yes, we have to outline some objectives and from then on, we can begin to think about what we are going to write about. […]

We have heard the following phrase “the most important thing is what is on the side”, but the statement depends on the context. Through profound and concise marketing, in the consumer´s mind, our product´s package is not only important, but it makes a decision in the moment of wanting or not wanting to buy.   […]

Knows about everything and has everything. This is the principal motor for searching something, Google, is capable of processing more than 1.000 millions of petitions daily. Key words, images, news, movie billboards, recipes, tutorials, song lyrics, time or flights…nothing resists the number in this search engine. “Nothing resists Google. It can process 1.000 millions de petitions […]

Attention navigators! From now on there will no longer be obstacles when communicating with another person from another country. Waverly Labs has created Pilot, a pair of headphones allowing two people to communicate in different languages, without having to interpret and understand each other´s language. Surprising, right? With this reason, there are new functionalities in […]

Let´s suppose content will now be displayed through videos. According to a comScore and Shareablee study, there was an investigation about behavior and digital consumption from users and content in social media and businesses in Latin America. Video content growing in social media produced by brands is at least 67% in the last year, increasing […]

“Spain is what you want. Spain is what you need.” This is what a slogan recites about when using tourist brands as a way to promote Spain as a vacation destination. Travelers depend on smartphone applications for travel purposes. According to Social Media Annual Study, in Spain 82% of the Spanish use social media. But, […]

You are navigating through the internet and all of a sudden you come across a disruptive announcement. A video, an interstitial banner, or a pop-up, it does not really matter the way publicity interrupts you while navigating the web. Your instant reaction (almost impulsive) is leaving that webpage or finding another solution. Possibly, the solution […]

You are a parent, you are engaged in social media, you are proud of it and you may have overexposed your children with pictures and videos. Welcome to the Sharenting era! What is Sharenting? Sharenting is a peak and a combination of sharing and raising. According to an American study around 569 parents from 0 […]

¿Twitter? That´s so 2008 If you know how to articulate this and consider social media (as the latest trend) is becoming out-dated, we congratulate you: a new social media with mastodonic dimensions (literally) little by little is taking over the little blue bird. So if you are tired of 140 characters (where the multimedia content […]

It is not a secret Internet has changed the world: people´s values, how quick people receive information and the way products and services are sold by brands. Everything has changed! Every time it becomes necessary to use the Internet. It is important having web and social media allowing a “match” with their clients, keeping them […]

In reality, what we see does not always go through our minds. We live in a toxic society and if we do not summarize things for the reader, he/she will leave, and go back to seeing Instagram stories (which he/she probably has already seen in the metro). Reading 10 paragraphs without seeing images is hard, […]

Have you ever lived a nostalgic sensation about a product or toy from your childhood? Emotions and feelings are sold and other peoples´ brands desire a “lost”, which is called nostalgia marketing . What is the point of this? Easy: generate engagement and connect the user. 53% of adults and 56% of adolescentes use their childhood […]

Lack of employment is from a couple of years ago, the main concern for the Spanish according to the barometer CIS. The economic crises are the one to blame, causing employment destruction as part of our daily menu. Even if it is true or not the employment panorama is improving, there is a new reality […]

It is tradition to celebrate the seventh edition of Web Congress in Zaragoza, this year it was from the June 1st to the 4th, and like good tilonitas, we cannot miss out on this opportunity in the Marketing Digital world. Every year during this event, we are well informed in regards to marketing online, Social […]

Millennials are an ambitious demographic group in regards to marketing in different kinds of sectors and tourism marketing cannot stay unaffiliated to this tendency. Without a doubt, this powerful generation born between 1981 and 1995 (approximately), where brands dedicate to their strategies, has changed this sector in different kinds of ways. We are immersed in […]

Are you sick and tired seeing the size of the cover in Twitter? Do you not know the size of the images of Facebook? If you are tired of these pixelated and uneven images, keep on reading: we will bring you an image guide in social media in three D graphic form. Shall we begin? […]

According to Social Media Annual Study of IAB Spain in 2016, 92% of citizens trust in shared content from people through social media instead of publicity. This data clearly reflects the world of publicity has changed in the last years with the social media boom, a lot of the blame is to influencers, but now […]

In a university environment, social media dominates young adults´ lives. We love to feel closer to our friends and people we know, experiment other forms of relating and maintaining our lives connected to others. Snapchat is still alive! In spite of the latest trend and diversity in social media, Snapchat and Instagram are the protagonists, […]